Namefi
Palo Alto, US · 1 known investors
Namefi is a domain platform that tokenizes traditional DNS names into NFTs on Ethereum and Base, providing onchain proof of ownership, DNSSEC/ENS integration, auto-renewals, and point-and-click DNS management. It also offers AI tools for generating domain ideas and brand kits, and lets users trade domains on NFT marketplaces.
Also known as Namefi.io
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Namefi is a domain registration and management platform that combines traditional DNS registrar functions with blockchain-based ownership and AI-assisted naming tools. It describes itself as an ICANN-accredited registrar operating on Ethereum and Base. Users can register new domains or import existing ones; on import, a Namefi NFT is minted as verifiable proof of control over the domain, and the NFT is burned when the domain is exported back out.
The platform's DNS and renewal tooling includes a validated point-and-click zone editor, scheduled and retried auto-renewals with saved payment preferences, DNSSEC signing workflows (described as gasless), and AutoENS linking so DNS names resolve onchain through ENS. A separate module, Namefi Studio, pairs domain availability data with generative AI outputs to produce domain ideas, brand kits, logos, posters and copy, with the ability to work from domains already held in a user's portfolio and export share-ready assets. Product surfaces referenced on the site include search (with a v3 beta search experience), Discover, wishlist, a marketplace, a "Namefi Feed", "Hunt", and "Experiments" sections.
Business model
Namefi operates as a domain registrar and platform, offering domain registration, import/tokenization, DNS management, renewals and AI creative tooling, with tokenized domains tradable on third-party NFT marketplaces.
Traction
Namefi domains and NFTs are integrated with or supported across OpenSea, OpenSea Pro, LooksRare, MagicEden, Rarible, Zora, Element, Sudoswap, OKX, ENS, NFTFi, Teller and NameMaxi. The site lists backing from funds, accelerators and grant programs including Orange DAO, Bloccelerate VC, SNZ Holding, Alchemy Ventures, Aleph Crypto Fund, Foothill Ventures, Sinovel Angel Fund, TSVC, Avant Blockchain Capital and Rebase D. Ventures, plus partners such as Mask Network, StarkNet, ENS, Vision.io, Dynadot, Gifted.art, Privy and NameMaxi, and Google Cloud Startup Credit and Amazon Activate grant programs.
▸Full profile — market position, technology, go-to-market
Market position
Positions itself as a next-generation domain platform bridging traditional DNS registration and onchain ownership, with ICANN accreditation alongside blockchain and AI features.
Combines ICANN registrar accreditation with tokenization of conventional DNS names into NFTs on Ethereum and Base, onchain provenance for transfers, DNSSEC/AutoENS integration, open-source contracts, and integrated AI naming and branding tools.
Technology
Namefi's smart contracts are open source and deployed on both Ethereum and Base, including a $NFSC contract (0x0000000000c39a0f674c12a5e63eb8031b550b6f) and the Namefi NFT contract (0x0000000000cf80e7cf8fa4480907f692177f8e06). The platform supports DNSSEC and AutoENS so tokenized DNS names resolve onchain via ENS, and uses Sign-in with Ethereum for authentication. Infrastructure cited includes Ethereum, Google Cloud and AWS. Namefi AI powers naming insights and brand-asset generation.
Go-to-market
Self-serve web platform for registering, importing and managing domains, supported by an ecosystem of NFT marketplace and DeFi integrations and a community of domainers, builders and contributors.
Domain owners and buyers, domainers, builders, and onchain/web3 users who want DNS names held and traded as NFTs.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlapCompanies competing with Namefi for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Namefinamefi.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Namefi do?
- Namefi is an ICANN-accredited domain registrar that tokenizes DNS domains as NFTs on Ethereum and Base.
- Who founded Namefi?
- Namefi was founded by Zainan Victor Zhou.
- Who are Namefi's investors?
- Namefi's investors include Bloccelerate VC.
- Where is Namefi headquartered?
- Namefi is headquartered in Palo Alto, US.
