NAAMA Studios

Market position

The company is described in trade coverage as a leading tattoo removal brand operating in a market driven by rising tattoo regret, with research cited indicating more than one in four tattooed millennials regret at least one tattoo and that 47% of US millennials are tattooed [5].

NAAMA positions its low-energy, high-repetition-rate laser as producing a safety profile that avoids the blistering, burns and scarring reported in more than 80% of cases in clinical studies of competitor devices, and reports over 13,000 treatments without a scar. The safety profile is said to permit treatment intervals of every 2-3 weeks, described as four times faster than competitors, allowing removal in months rather than years [5].

Technology

The company's proprietary LightSense Laser System is a medical device system developed from technology originating at Princeton University, underpinned by roughly a decade of human and clinical trials, and FDA-cleared at the close of 2021. The laser pulses 1,000 times a second — described as operating 100 times faster than competing industry devices — using low-energy, highly targeted pulses aimed at safely treating dark ink on darker skin tones. The approach breaks ink into particles that the body clears over roughly 8 to 12 weeks between sessions [0][5].

Go-to-market

The company markets directly to consumers through its own studios and website, offering free consultations, online package purchase with financing, and publicity-led campaigns. Its 'Yeezy come, Yeezy go' campaign in November 2022, which removed Kanye West-related tattoos free of charge, generated global coverage [5][6].

Consumers seeking removal or fading of tattoos, cosmetic tattoos and permanent makeup, including clients with darker skin tones and dark ink. The company cites market data indicating 472 million tattooed people globally, of whom around 133 million want at least one tattoo cleared, and reports a celebrity client roster [5].

Geography

Headquartered in London, with its inaugural studio on Great Portland Street and a UK-facing site and pricing in pounds sterling [0][2][5][6]. A New York City studio was planned for 2023 as part of an overseas expansion; the US operation subsequently closed permanently as of 22 May 2026 [1][3][5].

History

The business operated in what press coverage described as stealth mode from 2019. Its Great Portland Street studio in London opened in 2020, and the LightSense Laser System received FDA clearance at the close of 2021. In November 2022 the company ran a widely covered campaign removing Kanye West-related tattoos free of charge, and in March 2023 it announced plans for overseas expansion and a New York studio while raising further capital [5]. NAAMA's US operation ceased trading and permanently closed as of 22 May 2026 [1][3].

Risks & controversies

The company's US business ceased trading and permanently closed as of 22 May 2026 [1][3]. As of March 2023 its stated £30m funding target had not been fully met, with a lead investor for the round still in advanced negotiation rather than committed [5].