Myxr
1 known investors
MyXR builds Engage, a SaaS gamification and behavior-modification platform used by sports, education, employer and healthcare organizations.
Also known as MYXR Inc · MYXR Inc dba MyXR · MyXR Inc.
Investors · 1
Company profile
researched Aug 2026MYXR Inc, doing business as MyXR, develops and licenses SaaS engagement software. Its principal product line, MyXR Engage, is described as a behavior modification and communication platform that uses gamification and behavioral science to recognize and reward audiences for their time, effort and attention, with the goal of increasing participation among the communities that organizations work with, employ, teach or treat.
Earlier company materials describe MyXR as building an ecosystem of augmented reality (AR), artificial intelligence (AI) and gamification SaaS solutions designed to be adapted to multiple verticals on a single infrastructure. Two platforms were positioned at that stage: MyXR Engage 2.0x, offered in variants for basic use, enterprise/training, government response (for example Covid-19), education, insurance and health, and music; and the MyXR Experience Platform 3.0, intended to syndicate AR content to partners, in closed-circuit (T1) and open syndication (TX) configurations. A MyXR Portal product was sold as an a la carte software license. As of December 7, 2023 the company announced MyXR Engage, with use cases spanning sports teams and venues, higher education, employers, K-12 education and healthcare.
Business model
MyXR licenses its platforms to organizations rather than selling to end consumers. Revenue categories described by the company are SaaS subscriptions (MyXR Engage 2.0x variants and MyXR Experience Platform 3.0 tiers) and software licenses, including a la carte sales such as the MyXR Portal and reseller sales to agencies, country distributors and CPG conglomerates. Solutions are offered white-labeled so customers remain on their own digital platforms, with long-term contracts of one year or more and revenue-share opportunities for partners. Engage 3 licenses are sold by organization type, including global events and professional sports, nonprofits, universities and larger employers.
Recurring SaaS subscription fees plus software license sales and reseller arrangements, with revenue-share options for partners and contract terms of one year or longer.
Traction
The company described itself as post-revenue with first revenue in 2018 and stated it had raised over $1.2 million since 2018 while doubling company value over the same period. It reported 45 team members and 110 partners globally, initial R&D and market testing completed in 2017, an initial proof of concept in 2018, and product expansion begun in Q2 2020 for 2021 launches. Named shareholders and champions include Sloane Stephens, Brandon Salaam-Bailey, Michael Tubbs and Adrian Gonzalez.
Latest developments
MyXR announced the MyXR Engage platform on December 7, 2023 with vertical use cases for sports, higher education, employers, K-12 education and healthcare, and its CEO stated the company was accepting investment ahead of a planned Series A round.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company positions itself against engagement solutions it characterizes as hard to integrate, heavily customized and marginally effective, and against single-purpose AR offerings. It cites a combined augmented reality, gamification and loyalty market of over $800 billion and, more recently, a claimed $1 trillion total addressable market spanning loyalty, sports, travel, hospitality, healthcare, education and entertainment.
Management cites access to large organizations through its team, first-hand familiarity with customer roles that it says shortens sales cycles and drives referrals and inbound demand, an approach that brings for-profit and nonprofit organizations together, and the ability to combine partners from different verticals. Product-level differentiators claimed include white-labeling, ease of consumer use and flexible integration.
Technology
The platform combines gamification and behavioral science with augmented reality and artificial intelligence components, delivered as white-labeled SaaS designed for flexible integration into existing customer platforms and for use across multiple verticals on one infrastructure. The company states it invested in upgrading the Engage platform in 2022 and subsequently changed engineering teams and re-architected the technology to target scale of hundreds of millions of users. Technology audits were reported as completed.
Go-to-market
Direct licensing to organizations combined with channel expansion through resellers, agencies, country distributors and technology partners; management identified expansion through channel partners as a company milestone and reported a global pipeline including resellers.
Professional, college and international sports teams, venues and events; colleges and universities and their students, alumni and employees; K-12 schools; employers across sectors from manufacturing to hospitality; healthcare providers; nonprofits; and marketers. Client markets cited include sports marketing, edtech, federal contracts, eHealth, insurtech, and entertainment and media.
Geography
Operates with a global team and partner network of 110 partners; partner Theia Interactive is based in Chico, California.
History
Initial research, development and market testing were completed in 2017, followed by an initial proof of concept and the acquisition of Coin-In Inc in 2018, the year the company first generated revenue. Partnerships with KiwiTech (announced May 2020) and Theia Interactive (announced December 2020) followed, alongside earlier AR work associated with the San Francisco 49ers reported in 2018. The company ran an equity crowdfunding offering on Netcapital that opened December 23, 2020 and closed March 27, 2021. It upgraded the Engage platform in 2022, changed engineering teams and re-engineered the product, and announced MyXR Engage on December 7, 2023.
Risks & controversies
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Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsMyXR announced the MyXR Engage platform with industry use cases for sports, higher education, employers, K-12 education and healthcare.
Offering of Class A Common Stock under registration exemption 4(a)(6) opened on Netcapital with a $10,000 target and $249,999 maximum.
$50.4K source ↗
MyXR Inc. announced a strategic partnership with Theia Interactive for a new augmented reality syndication platform.
KiwiTech announced a strategic partnership with, and investment in, augmented reality platform MyXR; KiwiTech acts as technology partner.
Press item titled "49ers claim first with AR partnership" cited by the company (TheStadiumBusiness News).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Myxr do?
- MyXR builds Engage, a SaaS gamification and behavior-modification platform used by sports, education, employer and healthcare organizations.
- Who are Myxr's investors?
- Myxr's investors include Ff Venture Capital.