MyStoria Inc.
Founded 2024 · 15 employees on LinkedIn · 3 known investors
myStoria builds tools that help reproductive health patients organize their medical history and arrive at appointments better informed and prepared. It focuses on supporting individuals through journeys involving conditions like endometriosis and infertility.
Also known as myStoria · Mystoria Inc.
Founders & leadership
MyStoria Inc. was founded in 2024 by Jessica.

Investors · 3
Company profile
researched Aug 2026myStoria (Mystoria Inc.) operates a consumer health platform that consolidates an individual's medical history into a single searchable record and pairs it with an AI assistant and human patient advocates. Users can begin with whatever documentation they already have — including lab PDFs, photographs of paper records, clinic letters, voice notes and emergency-department discharge papers — and the company also offers to retrieve records on a user's behalf.
The product is organized around three components: a "Storyline" for logging records, medications and notes over time; a chat interface that answers questions with reference back to the user's storyline; and a "vault" for data storage, which the company states is never sold and is deleted at the user's request. Onboarding consists of an intake questionnaire, matching to an advocate team, and uploading existing documents.
The human-support layer, called the Concierge, is staffed by trained personnel who have reviewed the user's history and handle tasks such as records retrieval, wait-list calls, referral follow-up, insurance appeals, chasing test results, appointment preparation, second opinions, explaining reports, coverage and financing questions, pharmacy refills, and switching clinics. Carly Malo is identified as Head of Concierge.
Business model
The service is free to use at a basic level with a paid upgrade; the concierge subscription is priced at $20 per month, which the company positions against private patient advocates that it says commonly charge $100 per hour or more. The website also lists channels for clinics, employers and affiliates alongside the direct-to-consumer offering.
Consumer subscription revenue from a paid tier at $20 per month layered on a free base product, with additional listed routes for clinics, employers and affiliate partners.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as an alternative to fragmented recordkeeping across multiple clinics and to hourly-billed private patient advocacy, stating it is used by thousands of people.
Combines automated record consolidation and AI question-answering with access to human advocates familiar with the user's file, offered at a subscription price the company contrasts with hourly private patient-advocacy rates, and emphasizes user data ownership and deletion on request.
Technology
An AI assistant that answers user questions with citations back to the user's own compiled health timeline, built on ingestion of heterogeneous file types including PDFs, photographs of paper documents, clinic letters and voice notes, stored in a user-controlled data vault.
Go-to-market
Direct-to-consumer sign-up with no referral required, supported by content channels including a blog, news room and reports, and social presence on Instagram, YouTube, LinkedIn and TikTok, plus dedicated pathways for clinics, employers and affiliates.
Individuals managing complex or ongoing health situations, including people with multiple diagnoses and specialists, people seeking a diagnosis, people who may present at emergency departments without context, and caregivers managing another person's care. The company states no diagnosis or health crisis is required to begin.
Geography
Headquartered at 809 Wellington St N, Unit 2, Kitchener, Ontario N2H 5L6, Canada.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- MyStoria Inc.mystoria.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MyStoria Inc. do?
- myStoria is a consumer health platform combining a personal medical-record timeline with AI and human patient advocates.
- Who founded MyStoria Inc.?
- MyStoria Inc. was founded by Jessica in 2024.
- Who are MyStoria Inc.'s investors?
- MyStoria Inc.'s investors include Graphite Ventures, Ontario Centre of Innovation, Ontario Centre of Innovation programs.
