Myndlift

Market position

Myndlift describes itself as the leading at-home neurofeedback platform, differentiating against consumer devices such as Mendi, Sens.ai and FocusCalm on the basis of assessments, clinical-grade software and human coaching, and against traditional in-clinic systems such as BrainMaster and Thought Technology on accessibility and cost. It reports being used by more than 2,000 clinicians across more than 20 countries and by 41,000+ members.

Stated differentiators include pairing consumer wearable EEG with clinical-grade software and a real human Neuro Coach; combined EEG and fNIRS data capture via Muse S Athena; full-scalp 10-20 qEEG mapping through an external electrode; a dual-app experience giving users access to both the Muse app and Myndlift; the widest range of training activities (games, audio, streaming video, functional music); and proprietary algorithms trained on a decade of clinical EEG datasets.

Technology

The system uses EEG measurement from Muse headbands, with the Muse S Athena adding fNIRS sensing so both electrical brain activity and blood oxygenation/hemodynamic data can be captured. An optional external electrode enables 10-20 montage full-scalp EEG mapping. Myndlift layers proprietary neurofeedback algorithms and data models built on more than a decade of clinical EEG datasets, powering personalized feedback loops and automated protocol optimization, multi-sensory 3D feedback (visual, auditory, haptic), qEEG brain maps referenced to a large qEEG database, cognitive testing, and AI features including an AI clinical assistant for protocol design and AI summaries of brain data.

Go-to-market

Direct online sales and self-serve onboarding for consumers, combined with a clinician-led channel supported by demos, onboarding courses, technical support, marketing collateral and a practitioner community. The company also runs a content blog, publishes peer-reviewed research references, and markets through a provider directory that connects individuals with nearby Myndlift practitioners. Founder-led visibility includes speaking appearances such as a Startup Grind New York City fireside chat with CEO Aziz Kaddan in November 2023.

Two segments: individuals seeking help with attention difficulties, anxiety, stress, sleep, PTSD, peak performance and biohacking; and mental health professionals, neurofeedback practitioners, psychologists, psychiatrists, neurologists and clinics that want to extend neurofeedback care remotely. Providers featured on the site include clinicians in the United States, Germany, Greece, Ireland and India, and the company cites use by elite athletes, including an NFL quarterback.

Geography

Users and clinics span multiple countries; the company cites more than 2,000 clinicians in over 20 countries and features testimonials from users in the United States, Australia, England and Switzerland, and providers in the US, Germany, Greece, Ireland and India. The founders started the company in Israel and later relocated it to the United States according to event materials.

History

Founded in 2014, the same year Myndlift began collaborating with Muse on brain-sensing hardware, the company spent roughly a decade building the software and clinical platform around consumer EEG devices. It reports more than 10 years of research and product development and, per event materials, later moved the company to the United States. In 2025 Myndlift added support for the Muse S Athena headband — the first device combining EEG and fNIRS sensors — and offers it in a discounted bundle; the same period saw the launch of features including Brain Snapshots, Alpha Peak, Harmonia functional-music training and an AI clinical assistant.

Risks & controversies

The company's clinician testimonials acknowledge skepticism within the neurofeedback field about the accuracy of consumer-grade EEG systems. Myndlift's own efficacy evidence for its remote system is described as preliminary real-world evidence from a retrospective single-group pretest-posttest study, and the platform depends on third-party Muse hardware.