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MyARC Fitness
Techstars '22London, GB · Founded 2019 · 11 employees on LinkedIn · 1 known investors
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MyARC is a platform that enables fitness creators to launch branded apps delivering personalized workouts and meal plans to thousands of users. The platform uses AI to generate adaptive content and automate coaching operations, targeting independent fitness coaches and wellness creators seeking to scale their business.
Also known as MyARC · Vert Analytics Limited
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026MyARC Fitness, operated by UK company Vert Analytics Limited, provides an all-in-one platform through which fitness content creators deliver workouts, meal plans and community support to their followers at scale. Creators upload programs once and sell workouts, challenges and meal plans through their own app presence; the platform handles personalization, progress tracking and automated business operations so creators can serve thousands of clients rather than the limited number they could coach individually.
For end users, the MyARC Fitness app streams video-guided workout programs curated by a chosen creator, covering HIIT, strength, toning and bodyweight training for both home and gym settings, with individual exercise notes and tutorial videos. Sets, reps and completed workouts are tracked automatically into a personal dashboard that includes a muscle-group breakdown to highlight training imbalances, alongside water tracking, timers, weight history, a monthly workout calendar, in-app rewards and time-boxed challenges. Nutrition features include personalized meal plan ideas, high-protein recipes and grocery lists tailored to dietary preferences and calorie ranges, presented as guidance rather than prescriptive dietary advice.
Individual creator storefronts on myarc.io, such as the Marcia and Cassidy pages, list multi-week challenge programs (typically 6-12 weeks, tagged beginner through advanced and home or gym), before/after community transformations, private community access and a 7-day free trial followed by monthly or discounted annual subscription plans.
Business model
MyARC operates a platform on which independent fitness content creators launch their own branded apps and programs without coding or large upfront spend, while MyARC supplies the underlying workout delivery, tracking, meal-planning, community and automation infrastructure. End users subscribe to a specific creator's channel, and creators use the platform to serve large numbers of clients rather than being capped by one-to-one coaching capacity.
Revenue is generated through recurring consumer subscriptions to creator channels, priced at US$19.99 per month or discounted annual plans billed at US$167.88-US$179.88 per year depending on the creator, each including a 7-day free trial. Third-party classifications describe the model as a mix of recurring software and transactional revenue serving both consumers and business customers.
Traction
The Android app records more than 10,000 downloads with a 3.7-star rating from 142 reviews, while the iOS app holds a 4.2-star rating from 286 ratings. Multiple creator channels run concurrent multi-week challenge programs, and the company states the platform has generated millions for creators. aVenture describes a growing user base and partnerships with high-profile fitness personalities.
Latest developments
Creator pages listed new challenge programs into 2026, including a 'Winter Arc Body Recomp' program set to release on 3 October 2026, and the Android app was listed as updated in August 2026. Recent app-store reviews raise recurring themes of subscription billing disputes between monthly and annual plans, refund inflexibility and app stability issues, with company responses posted publicly by the MyARC team.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
MyARC is a pre-seed-stage company in the creator-economy fitness software segment, listed alongside comparable companies including Arketa, FitTube, Fitmania and Homebody Live Fitness. It reported six employees as of February 2024 and states that the platform has generated millions for creators.
The platform is positioned as a way for a single creator to move beyond the roughly 30 clients a personal schedule allows, supporting unlimited clients with no coding and no large upfront cost. Compared with follow-along video content, MyARC emphasizes structured, personalized and customizable programming with automatic progress tracking, video tutorials shown before and during each exercise, integrated meal planning at no additional charge, and automations intended to keep creator revenue running without manual work.
Technology
A no-code creator platform paired with consumer iOS and Android apps. It applies AI to generate personalized workouts and meal plans for large numbers of users simultaneously, automated set/rep/workout tracking, dashboards with muscle-group analytics, and automation of recurring business operations. Infrastructure and analytics vendors referenced include Amazon Web Services, Google Cloud Platform and Microsoft Clarity. The app is available on iOS and most Android phones but not on tablets, smart TVs or Huawei devices.
Go-to-market
Creators apply to join the platform through an application flow on myarc.io, and each onboarded creator receives a dedicated landing page and app presence used to convert their existing social media audience. Acquisition of end users is largely driven by creators' own channels, with reviewers citing discovery of creators on TikTok; conversion is supported by a 7-day free trial, discounted annual pricing and time-limited challenge launches.
Two linked groups: fitness content creators and influencers with large social followings who want to monetize and scale coaching beyond one-to-one capacity, and the consumers who subscribe to those creators' programs, including home and gym trainees across beginner to advanced levels and segments such as postpartum women.
Geography
Headquartered in London, United Kingdom, with a registered developer address at 167-169 Great Portland Street, 5th Floor, London W1W 5PF; Techstars listings also cite Kings Cross, London. The apps are distributed internationally through the Apple App Store and Google Play, and the company describes serving creators and their communities globally. Terms and conditions are governed by English law.
History
The company was founded in 2019 and is based in London. Its consumer iOS app has been listed on the App Store since the id1547700023 listing, and it took part in the Techstars SportsTech Melbourne accelerator in 2022. Creator channels on the platform continued to publish new challenge programs through 2026, with an app update listed in August 2026.
Risks & controversies
App-store reviews describe billing and refund friction, including users charged for annual plans when intending to subscribe monthly and being told charges were non-refundable, as well as app glitches, lockouts during active challenges and delayed support responses. The platform's terms disclaim liability for injury arising from fitness activity and state that access may be suspended, withdrawn or changed without notice.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsA beginner-level, gym-based 'Winter Arc Body Recomp' program was listed for release on the MyARC creator page for Marcia.
MyARC Fitness took part in the Techstars: SportsTech Melbourne accelerator program in 2022.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- MyARC Fitnessmyarc.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MyARC Fitness do?
- London-based platform that lets fitness creators launch branded apps delivering personalized workouts, meal plans and challenges.
- Who are MyARC Fitness's investors?
- MyARC Fitness's investors include Techstars.
- Where is MyARC Fitness headquartered?
- MyARC Fitness is headquartered in London, GB.