Mxlabs
1 known investors
MX Labs develops Shen.AI, a camera-based health monitoring technology that uses remote photoplethysmography (rPPG) and AI to measure 30+ health markers such as blood pressure, BMI, heart rate, and HRV from a face scan in about 30 seconds. Delivered as an SDK with FHIR API support for on-device processing, it targets healthcare and insurance companies across telehealth, remote patient monitoring, corporate wellness, and fitness.
Also known as MX Labs · MX Labs OÜ · Shen AI · Shen.AI · Shen.AI OU
Investors · 1
Company profile
researched Aug 2026MX Labs is an Estonian company whose core product, Shen.AI, is software for contactless health monitoring. The technology combines computer vision, vital-signal processing and AI to analyse facial skin texture from a standard camera feed and extract physiological signals in real time. It applies remote photoplethysmography (rPPG) — a contactless optical technique that records blood pulsations in the face at different vascular depths — together with a 3D reconstruction of the skin model, detecting micro-movements and blood flow that are not visible to the eye.
Shen.AI reports more than 30 health markers from an approximately 30-second face scan, including heart rate, heart rate variability, blood pressure, respiratory rate, vascular age, cardiac workload, stress index, risk scores, cardiovascular disease and event risks, and body weight/BMI. It runs on medium-quality smartphones, tablets and computers with a camera and can be embedded in mobile apps or web pages, with support for iOS, Android, macOS, Linux and Windows. The company states the technology has undergone clinical validation and that the product is undergoing conformity assessment under EU Regulation 2017/745 (Medical Device Regulation).
Alongside the B2B SDK, MX Labs operates a consumer Android application, Heart Monitor: Measure BP & HR, published under the Shen.AI name, which uses PPG through the phone camera to provide heart rate, HRV and breathing-rate readings, trend charts, PDF export and Health Connect imports. The app is presented as a wellness product and not a medical device, and its listing notes that blood pressure estimates are trend-based rather than clinical measurements.
Business model
B2B software licensing: Shen.AI is distributed as an SDK that health, insurance, telehealth, fitness and corporate wellness organisations embed in their own mobile apps and web products. Integration requires an API key issued via the Shen.AI Developer Portal, and support is handled through contractual business channels. The company also publishes a direct-to-consumer Android app that offers in-app purchases.
Traction
The Heart Monitor consumer app has more than 100,000 downloads on Google Play with a 4.5-star average across about 5,860 reviews, and was last updated on 2026-08-04. The public Shen.AI SDK examples repository on GitHub has 14 stars and 6 forks across 46 commits. The company's site refers to use by health and insurance organisations.
Latest developments
The Heart Monitor app received an update on 2026-08-04 introducing a redesigned interface, a new onboarding flow for first-time users, user-adjustable goals in Settings and general fixes; some user reviews report difficulty positioning the face to start a reading following a mid-June 2026 update. The company states that its product is undergoing conformity assessment under EU Regulation 2017/745.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positions itself as a clinically validated, device-independent alternative to wearables for vital-sign capture, emphasising accuracy across all skin tones, operation with any camera and reliability in poor lighting. Its stated rationale is that diagnostic tools are expensive and healthcare systems overloaded, while cellphones are ubiquitous and can act as mini diagnostic systems.
No additional hardware or wearables are required; measurement takes about 30 seconds, needs no user information, and all video analysis runs on-device rather than in the cloud. The company cites clinical validation, medical device conformity assessment under EU MDR, performance across all Fitzpatrick skin tones and training on a large, diverse dataset.
Technology
Shen.AI uses a multimodal sensing engine built on remote photoplethysmography, with neural analysis of multiple light wavelengths intended to improve signal quality across Fitzpatrick skin tones. It builds a 3D model of the face, detects micro-movements and tracks blood pulsation beneath the skin, requiring only a camera feed and no user-entered information. Video processing runs entirely on the user's device in real time with no cloud dependency, and biometric data on the consumer app is processed locally. SDK support covers Flutter, React Native, Android, iOS (Swift/Objective-C) and Web, with documentation and a web playground on the developer portal.
Go-to-market
Sold to businesses as an embeddable SDK, supported by a public developer portal (developer.shen.ai), GitHub integration examples for each supported platform and a hosted web playground for evaluating SDK methods. Use-case messaging is organised by vertical — insurance, telehealth, mobile health, corporate wellness and innovation — and a consumer app on Google Play provides a direct channel to end users.
Health and insurance organisations, including telehealth and remote patient monitoring providers, mobile health app publishers, corporate wellness programmes, fitness businesses and insurers; the consumer app additionally serves individual users tracking heart wellness.
Geography
Based in Tallinn, Estonia; the Google Play developer record lists Shen.AI OÜ at Lootsa tn 8a, 11415 Tallinn, Estonia.
History
MX Labs was founded in 2020 and is based in Tallinn, Estonia. It develops the Shen.AI technology stack, publishes the Shen.AI SDK with platform integration examples and a developer portal, and distributes a consumer heart-monitoring app under the Shen.AI brand.
Risks & controversies
The core product is described as undergoing conformity assessment under the EU Medical Device Regulation rather than as having completed it, and the consumer app is explicitly labelled a wellness product that is not a medical device, with blood pressure estimates described as trend-based and not equivalent to clinical cuff measurements. Recent app reviews report degraded face-positioning and measurement reliability after a June 2026 update.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe Shen.AI-branded Heart Monitor: Measure BP & HR Android app was updated with a refreshed design, a new onboarding flow for first-time users, editable goals in Settings, and general improvements and bug fixes.
The company states the product is undergoing conformity assessment in accordance with Regulation (EU) 2017/745 (Medical Device Regulation).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Mxlabsmxlabs.ai · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mxlabs do?
- MX Labs builds Shen.AI, camera-based software that measures 30+ health markers from a face scan using rPPG and AI.
- Who are Mxlabs's investors?
- Mxlabs's investors include Superhero Capital.