Muuula
1 known investors
Muuula develops mobile brain-training games, including Memory Islands, a competitive memory puzzle game available on Google Play. The company focuses on games designed to train players' memory skills.
Also known as Muuula Games · Muuula Games LTD · Muuula Games Ltd.
Investors · 1
Company profile
researched Aug 2026Muuula (legal entity Muuula Games Ltd.) is a mobile game developer that states its mission as building the next generation of brain games. Its flagship title, Memory Islands: Brain Match, is a free-to-play, turn-based competitive memory game distributed on Google Play, in which players face opponents worldwide on a shared board, collect points and treasure, unlock new islands and larger board sizes, and compete on leaderboards. The company positions the title as a competitive mobile memory game and emphasizes speed and reflexes alongside memory recall.
The company operates a portfolio of mobile gaming apps available for download on Android via Google Play. Per its terms of use, the apps include memory games plus skill or chance mini-game features through which players can earn or purchase virtual currency, tokens, points and other virtual items; the terms state that virtual items have no monetary value, cannot be redeemed for cash or prizes, and that the service is for amusement only. Muuula Games Ltd. lists a registered address at 8 Habiluim, Ramat Gan, Israel, and a U.S. contact phone number, and invites business inquiries through a form on its website.
Founding story
Erez Baron (also listed as Erez Baron Slush) is identified as a founder and CEO & co-founder of Muuula Games, based in Tel Aviv, with the role dated from April 2021, describing the effort as building the first mass-market live-service memory game.
Business model
Muuula develops and operates its own mobile game apps, distributed free of charge on Google Play. The apps carry advertising and offer in-app purchases, including purchases of virtual items and in-game currency; the Google Play listing notes ads, in-app purchases and random-item purchases, while the terms of use state that virtual items are non-refundable and non-exchangeable.
Free-to-play distribution monetized through advertising (ads and interstitials, which players may also view to earn virtual items) and in-app purchases of virtual currency and virtual items.
Traction
The company's website reports 402,917 "brains trained" to date, and the Google Play listing for Memory Islands: Brain Match shows more than 500,000 downloads, with the most recent update dated 30 July 2026.
Latest developments
The Memory Islands: Brain Match app was updated on 30 July 2026 with new ways to play, bug fixes and enhancements, and has surpassed 500,000 downloads on Google Play.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Muuula describes Memory Islands as the #1 competitive mobile memory game on Google Play and positions itself around competitive, live-service brain training rather than single-player puzzle content.
Positioning as a competitive, head-to-head live-service memory game with real-time turn-based play on a shared board, progression through unlockable islands and board sizes, and global leaderboards, framed around games that empower players and train memory rather than passive puzzle play.
Technology
A live, online turn-based multiplayer mobile game architecture in which two players alternate turns on the same game board, with global matchmaking, leaderboards, unlockable content (islands, card sets, varying board sizes) and mini-game features awarding virtual currency. The service depends on continuous internet connectivity. The Google Play data disclosure indicates the app may collect and share data types including location and personal information, and that data is not encrypted, with user-requested deletion available.
Go-to-market
Direct-to-consumer distribution through the Google Play store, supported by a company website that promotes Memory Islands and solicits business inquiries by email/contact form.
Consumer mobile gamers on Android interested in memory and brain-training games and online head-to-head competition; users must represent that they are at least 16 years old, and the app is rated for Everyone.
Geography
Headquartered in Israel, with Muuula Games Ltd. registered at 8 Habiluim, Ramat Gan, and the founding CEO based in Tel Aviv; the game is distributed globally via Google Play with worldwide online matchmaking, and the company also lists a U.S. (+1) contact number.
History
Third-party profiles date Erez Baron's tenure as CEO and co-founder of Muuula Games from April 2021. The company's terms of use were last modified in September 2023. The Memory Islands: Brain Match listing on Google Play shows continued releases, including an update on 30 July 2026 adding new ways to play plus bug fixes.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsGoogle Play listing shows an app update dated 30 July 2026 including new ways to play plus bug fixes and enhancements.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Muuulamuuula.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Muuula do?
- Israeli mobile game studio building competitive brain-training titles, led by memory game Memory Islands on Google Play.
- Who are Muuula's investors?
- Muuula's investors include Stardom.