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Mperativ

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A marketing intelligence platform that provides AI-driven analytics and insights to optimize demand generation, pipeline growth, and revenue attribution for B2B sales and marketing teams. The platform consolidates data from 150+ sources to deliver real-time visibility into customer acquisition, campaign performance, and cross-functional revenue contribution.

AI & Machine LearningMarketing TechSaaS

Founders & leadership

DRDaniel Raskin
Daniel RaskinFounderCo-founder of Mperativ, a B2B marketing intelligence platform. Raskin has held marketing executive roles at Sun Microsystems, Forgerock, Kinetica, and Agari, with over 20 years of experience across identity management, IoT, and enterprise software, and holds an MBA.
NPNicolas Philippe
Nicolas PhilippeChief Technology OfficerNicolas Philippe has worked across finance, identity and access management software, and sales and marketing technology. He brings experience in engineering management, product delivery, and AI systems.

Investors · 2

Heroic VenturesreportedPalo Alto

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Frequently asked questions

What does Mperativ do?
A marketing intelligence platform that provides AI-driven analytics and insights to optimize demand generation, pipeline growth, and revenue attribution for B2B sales and marketing teams. The platform consolidates data from 150+ sources to deliver real-time visibility into customer acquisition, campaign performance, and cross-functional revenue contribution.
Who founded Mperativ?
Mperativ was founded by Daniel Raskin.
Who are Mperativ's investors?
Mperativ's investors include GFT Ventures, Heroic Ventures.