Motoroso

Motoroso operates an e-commerce marketplace focused on the automotive and powersports aftermarket. Shoppers browse three main categories — automotive parts and accessories, motorcycle and powersports parts, accessories and gear, and automotive lifestyle clothing and apparel — and can narrow results using a vehicle-fitment selector covering year, make, model, trim and engine, as well as filters for category, brand and price range. The storefront lists roughly 10,000 product results and carries name-brand aftermarket suppliers including Borla, Brembo, K&N, Magnaflow, Fox Racing Shox, Warn, Vorsteiner, Akrapovic, Ohlins and others; the company also sells a small number of parts under its own Motoroso brand, such as Ford Bronco tailgate reinforcement and bracket products and a C8 Corvette parking brake relocation bracket.

Alongside commerce, Motoroso hosts enthusiast content and community features. Its platform pages include user "garages," project builds and how-to content, with company-maintained collections covering events such as SEMA, Bimmerfest, CES and the Woodward Dream Cruise, plus project vehicles (a Mustang, an F-150 and an M4). The company also publishes featured videos covering builds, how-tos, tech tips, reviews and news. Per its own description, the platform is intended to let enthusiasts discover ideas for projects, share and tag the products they use, find service providers and buy aftermarket products from selected sellers.

Founding story

According to the company, Motoroso grew out of its founders' own frustrations in the aftermarket: difficulty finding good information about project builds, sellers on generic marketplaces offering used, refurbished, counterfeit or low-quality products, expensive shipping charges and poor customer service.

Business model

Motoroso runs a marketplace in which carefully selected third-party sellers list name-brand aftermarket products, with the company also offering goods under its own Motoroso brand. It recruits merchants through a new vendor application process and offers brands the ability to claim a brand profile on the platform.

Revenue is generated through online sales of automotive, motorcycle, powersports and apparel products transacted on the marketplace, which is stocked by vetted third-party vendors and includes Motoroso-branded parts.

Traction

The marketplace lists 102 brands and shows about 10,000 product results, and the company states it offers hundreds of thousands of name-brand aftermarket products. Its own profile includes 17 garages and 3 projects of user-style content.