MoovBuddy
Founded 2017 · 20 employees on LinkedIn · 2 known investors
MoovBuddy is a preventive digital health solution for musculoskeletal (MSK) disorders such as back/neck pain and poor posture, offering affordable exercises and treatments to prevent and address these conditions early. It targets individuals seeking accessible, at-home care for MSK problems.
Also known as MoovBuddy
Founders & leadership
MoovBuddy was founded in 2017 by Damla Yildirim.
Investors · 2
Company profile
researched Aug 2026MoovBuddy is a digital health company offering an AI-powered physical health coaching application focused on musculoskeletal (MSK) conditions and postural problems. The consumer product begins with a short health quiz, produces a detailed health result and health score, and generates a personalized exercise plan created by the company's AI engine. The app includes personalized health tips, doctor's advice, daily stretching and breathing exercises, weekly challenges and a progress tracker, with exercise, sexual health and breathing content stated to be created by doctors and physiotherapists.
Alongside the self-guided app, MoovBuddy runs an online physiotherapy service. Users can book a free 15-minute pre-interview with a physiotherapist, then one-on-one online sessions covering assessment and a personalized exercise program delivered inside the app, with weekly meetings, progress monitoring and video-explained exercises. The service targets pain management (back, lower back, shoulder, knee, hip and other joint pain), chronic conditions such as fibromyalgia, post-surgery rehabilitation, posture disorders including those caused by desk work, exercise counselling and movement restrictions.
The company also sells an employee well-being program to corporate buyers, positioning workplace physical health around productivity, employee loyalty, absenteeism and healthcare costs, with an enquiry form segmented by employer size bands from 1-99 up to 2,000+ employees.
Business model
MoovBuddy operates both B2C and B2B2C models. Consumers use the app and can purchase premium membership bundled with paid one-on-one online physiotherapy sessions, while businesses can buy employee well-being programs for their workforces.
Revenue comes from paid online physiotherapy packages sold with bundled MoovBuddy Premium membership — $99 for one session with 15 days of Premium, $179 for two sessions with one month of Premium, and $299/yr for four sessions with one year of Premium — plus corporate employee well-being programs.
Traction
Reported to have over 3 million users worldwide; the website publishes user testimonials describing use for post-operative recovery, shoulder and leg muscle weakness, and desk-work-related back and neck pain.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an AI-driven digital solution for personal healthcare focused on MSK and postural conditions, reported to have more than 3 million users worldwide.
Combines an AI-generated personalized exercise plan with content created by doctors and physiotherapists and optional one-on-one remote physiotherapist sessions, presented as accessible for users without nearby clinical access and at lower cost and time commitment than in-person physiotherapy.
Technology
The product is built around an AI engine, described as MoovBuddy-AI, that converts health quiz responses and health scoring into a personalized exercise plan delivered through a mobile app with video-explained exercises, progress tracking and physiotherapist monitoring.
Go-to-market
Direct-to-consumer distribution via the website and mobile app download, with a free health quiz and a free 15-minute physiotherapy pre-interview as entry points, complemented by a business channel that markets employee well-being programs through a size-segmented enquiry form.
Individuals with back, lower back, neck, shoulder, knee, hip and other joint pain, chronic conditions such as fibromyalgia, post-surgical rehabilitation needs, posture disorders associated with desk work, and movement restrictions; also employers purchasing well-being programs for workforces ranging from under 100 to more than 2,000 employees.
Geography
Listed as based in London, United Kingdom, with a user base described as worldwide.
History
The company was founded in 2020 and is listed as active, offering an AI-powered app, an online physiotherapy service and a corporate employee well-being program.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 6
primary sources listed
- MoovBuddymoovbuddy.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MoovBuddy do?
- MoovBuddy is an AI-powered digital physical health coaching app for musculoskeletal and posture conditions.
- Who founded MoovBuddy?
- MoovBuddy was founded by Damla Yildirim in 2017.
- Who are MoovBuddy's investors?
- MoovBuddy's investors include Metis Ventures, twozero Ventures.