Montra
27 employees on LinkedIn · 2 known investors
Montra is an AI platform that generates video and static ads from a brand's existing store assets, pulling products, images, and branding from connected Shopify or WooCommerce stores. It targets ecommerce brands and creators, producing platform-ready ad creatives for Meta, TikTok, Google Ads, and YouTube, with a built-in editor and performance tracking.
Also known as Montra Beta
Investors · 2
Company profile
researched Aug 2026Montra, at montra.com, currently offers a Mac application for capturing product feedback without writing tickets manually. A user presses a global hotkey (⌘⇧M by default) to record an active display along with microphone audio, chooses a screen or window, talks through what should change, and annotates details during the recording. When the recording stops, generation begins automatically and Montra converts what was shown and said into clear implementation tasks accompanied by the relevant frames, transcript excerpts, and annotations. Results can be reviewed and edited before being handed off.
Output is shared through a single link that serves both people and software: teammates can review the recording and tasks in a browser, while coding agents can pull the same tasks, transcript, and visual references from a machine-readable agent-context JSON URL. Tasks can also be pushed into Linear issues or Notion pages, or copied into tools such as Cursor, Claude Code, v0, and GitHub. The app requires an Apple silicon Mac, is signed and notarized, installs by dragging into Applications, and updates automatically with a prompt to relaunch. The product is presented on the site as the "Montra Beta."
Separate third-party listings describe Montra under an earlier or different framing as an AI creation tool for generating images and multi-scene videos without cameras or filming equipment, and as a slide-based editor for creating and sharing videos.
Founding story
A third-party startup database lists Campbell Baron as Co-Founder and CEO, previously host of The Ones Who Succeed, and notes that his prior business was acquired by Workweek; Nils Tuerling is listed as Co-Founder and CTO, previously a summer student developer at Queen's University.
Business model
Self-serve software subscription for a downloadable Mac application, with a free tier and paid individual/team tiers billed monthly or yearly; team plans add per-member seats billed as teammates join.
Tiered subscriptions: a Free plan at $0/month with 60 minutes of recording per month and a 10-minute cap per recording; a Teams plan at $18/month per member with 3 hours of recording per member, unlimited individual recording length, a shared workspace, Linear and Notion integrations, and centralized billing; and a Pro plan at $36/month per member with 6 hours of recording per member. Yearly billing is advertised at a 20% saving, and plans can be cancelled at any time.
Traction
The product is offered publicly as a beta with a free tier and two paid tiers. A third-party AI tool directory has listed Montra since August 2025 with 16 upvotes.
Latest developments
The company's site advertises the Montra Beta of its Mac application, with export to Linear and Notion and agent share links, alongside Free, Teams ($18/month per member) and Pro ($36/month per member) plans.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned in the developer-workflow and AI coding-agent tooling space as a feedback-capture and task-handoff layer sitting between screen recording tools and issue trackers/coding agents.
Combines screen recording, voice narration, and live annotation into automatically generated implementation tasks, and delivers a single share link that is consumable by both humans in a browser and coding agents via a structured JSON endpoint, rather than requiring users to assemble screenshots and write tickets.
Technology
Screen and microphone capture on Apple silicon Macs triggered by a global hotkey, with in-recording annotation. Recordings are automatically processed into structured implementation tasks paired with transcript, extracted frames, and annotations. Outputs are exposed both as a human-viewable browser share page and as a machine-readable agent-context JSON URL that coding agents can consume, plus write integrations to Linear and Notion.
Go-to-market
Direct free download from the company website with a freemium entry point, product documentation, and upgrade paths to Teams and Pro; distribution leans on interoperability with existing developer tools (Linear, Notion, Cursor, Claude Code, v0, GitHub). The product is also listed in third-party AI tool directories.
Software product teams, founders and individual developers who give feedback on user interfaces, and teams that hand implementation work to coding agents or engineering teammates; usage spans individuals on the free tier and multi-member workspaces on the Teams and Pro plans.
Geography
A third-party startup database lists the company's headquarters as remote.
History
A third-party startup database records Montra as founded in 2022 with a remote headquarters, categorized under audio and video, and describes an earlier product framing as a slide-based video editor. Third-party AI tool directory coverage from August 2025 describes the product as an AI tool for generating images and multi-scene videos. The company's own site presents the current Mac feedback-capture application as the Montra Beta.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsMontra was added to the FutureTools directory under the Generative Art category, described as a tool to generate images and create multi-scene videos.
Montra launched a beta of its Mac application that records screen and microphone input and converts it into annotated, agent-ready implementation tasks, with export to Linear and Notion and a shareable agent-context JSON link.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Montramontra.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Montra do?
- Montra is a Mac app that turns screen recordings and spoken feedback into annotated, agent-ready implementation tasks.
- Who are Montra's investors?
- Montra's investors include Ardent Venture, Backwards Capital.