Moni
Lagos, NG · 246 employees on LinkedIn · 2 known investors
Moni offers full-service wealth management and expert-led investment portfolios through a mobile app, pairing users with a dedicated wealth manager to build and adjust tailored, low-to-medium-risk investment strategies. It also runs contribution-based savings "Circles" where members pay in monthly and take turns receiving the pooled pot, targeting individual investors in Africa.
Also known as Moni Africa · Rank
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Moni, which announced in November 2025 that it now operates under the name Rank, is a Lagos-based consumer money application focused on savings, community-based capital formation and managed investing. The app is organised around four product lines: Circles, a digital version of rotating contribution schemes (ajo, esusu, contribution clubs) in which members pool funds and one member is paid out each cycle; Tribe, shared community spaces where friends, family or colleagues save together, run contributions and split bills; Savings, comprising Reserve, Goals and Flex accounts for emergency funds, goal-based saving and flexible saving; and Investing, expert-led, low-to-medium-risk portfolios with real-time guidance from a dedicated wealth manager.
The company positions the service as extending wealth-management access normally reserved for high-net-worth individuals to a broader base of users through community networks, and frames Circles as a route to capital without debt. It states that it operates on licensed, regulated financial infrastructure, is licensed by the Central Bank of Nigeria, and that customer funds are insured. On-time contributions to Circles are reported as building users' credit history.
Business model
Consumer mobile application providing savings accounts, rotating community contribution circles and professionally managed investment portfolios, supported by human wealth managers.
Latest developments
In November 2025 the company announced its rebrand from Moni to Rank, alongside investor endorsements from MAGIC, Olumide Soyombo and Kola Aina published on its site.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a wealth platform for Africa; states it was recognised by the Financial Times as one of Africa's fastest growing companies.
Combines community-based contribution schemes familiar in Nigeria (ajo/esusu) with structured savings products and access to a dedicated human wealth manager for expert-led portfolios.
Technology
Mobile app built on licensed, regulated financial infrastructure, with structured Circle agreements and secure records, and contribution histories that feed into users' credit records.
Go-to-market
Individual savers and investors in Africa, described by the company as "New Money" entrepreneurs and professionals, plus groups of friends, family, colleagues and communities saving together.
Geography
Headquartered in Lagos, Nigeria, with services described as licensed by the Central Bank of Nigeria and positioned for Africa more broadly.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsA company blog post dated November 17, 2025 announces that Moni is now Rank.
The company states it was recognised by the Financial Times as one of Africa's fastest growing companies.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Monimoni.africa · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Moni do?
- Nigerian money app, rebranded from Moni to Rank, offering community savings circles, savings products and managed investments.
- Who founded Moni?
- Moni was founded by Femi, Dapo.
- Who are Moni's investors?
- Moni's investors include DG Daiwa Ventures, Ventures Platform.
- Where is Moni headquartered?
- Moni is headquartered in Lagos, NG.
