MONDAY OFF

MondayOFF is a mobile gaming company founded in 2018 that creates casual games intended for a broad audience and publishes games made by outside developers. The company positions its offering around two functions: a publishing track, in which it applies accumulated experience with shifting mobile game trends to bring submitted titles to market, and a partnership track, through which independent developers can submit games for wider distribution.

Its released catalogue includes hyper-casual and casual mobile titles such as Be a pong, Wacky Jelly, Sneak Out 3D, Gentle Sniper and Tiny Run 3D, several of which the company reports have surpassed 10 million or 5 million downloads. The company states an objective of becoming a global leader in mobile casual game publishing.

Business model

MondayOFF both develops its own mobile casual games and acts as a publisher for third-party developers, who submit their games through the company's website for publishing and partnership arrangements.

Traction

The company reports that since its establishment in 2018 it has grown on average more than three times per year across installs, monthly active users and sales. Individual titles listed on its site report download milestones: Be a pong, Wacky Jelly and Sneak Out 3D each above 10 million downloads, and Gentle Sniper and Tiny Run 3D each above 5 million downloads.