MOGU

MOGU is a software platform for travel agencies, destination management companies (DMCs) and tour operators. Its core workflow lets an agency design a travel proposal or itinerary, share it with the traveler, and collect payment without leaving the tool. The product covers personalized trips, honeymoons, group travel, student trips, tours, vacation packages and business/MICE travel.

The platform combines several modules: an itinerary and proposal builder with day-by-day structure; online booking and payment features including one-click payment from the proposal, personalized payment links, payment schedules and automatic tracking; a white-label traveler portal and mobile application that centralizes itinerary, bookings, documents, maps and notifications under the agency's own brand; a content library where destinations, hotels, activities and services are saved as reusable blocks and templates; and an AI layer trained for travel agency sales that converts PDFs into itineraries, generates and improves descriptions and suggests images. Earlier positioning described MOGU as an integrated mobile app and desktop solution for real-time agency-client communication before, during and after the trip, built by tour guides, travel agents and technology/marketing specialists.

The company operates as MOGU GLOBAL SL, based in Madrid, Spain, and states it is building toward being a vertical AI-driven SaaS for tourism.

Founding story

According to the company, Andrés García spent 25 years designing trips but devoted more time to producing PDF documents than to designing routes. His brother Héctor García, together with Alberto Asuero and Sara Hernández, set out to free travel agencies from that repetitive work, which led to MOGU. The company describes itself as created by tour guides, travel agents and people with technology, data and marketing backgrounds.

Business model

Software-as-a-service sold to travel agencies, DMCs and tour operators, with a free plan available for sign-up and paid plans; the company has also stated an intention to build a "fintravel" vertical offering integrated payments and access to financing and deferred payments for travel agents.

Subscription software for travel businesses, offered with a free plan and paid tiers, plus integrated payment functionality through which agencies collect client payments within the platform.

Traction

The website reports more than 50,000 proposals created, more than 400 agencies worldwide, a 48% reduction in time per proposal and a 24% increase in trips sold. At the time of the €2.2M round the company reported around 300 agencies, more than 5,000 proposals generated per month, average user time of about two hours per day in the tool, and average annualized customer sales conversion improvement of more than 20%, with a stated goal of 2,000 agencies by 2027. On Travel Massive the product held a 4.9/5 rating from 15 member reviews.

Latest developments

MOGU completed a €2.2 million funding round with 4Founders Capital, Athos Capital and Bynd Venture Capital to accelerate product development and expand in the United States, Spain and Mexico, launched alongside a new product version with dynamic templates and greater budget customization. The company is also promoting MOGU AI, a conversational interface for creating, sharing and collecting payments for trips.