Modepick
2 known investors
Korean startup running an AI agent-based cross-border purchase-agency platform for overseas fashion and limited-edition goods.
Also known as MODEPICK · 모드픽
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026MODEPICK is a South Korean cross-border commerce company that operates an AI agent-based overseas purchase-agency (buying-service) platform. It sources premium fashion items and limited-edition goods that are not officially distributed in Korea and connects them directly to domestic consumers. Products are purchased and inspected in person by local buyers before shipping, and authentic receipts and invoices are provided throughout the buying process.
The platform links order collection, customs document generation and shipment tracking in a single system, integrating data across 12 platforms, Korea's customs authority and logistics companies, and handling customer service automatically. Its AI agent matches product data with receipts to generate customs documentation up front, which the company says allows delivery in as little as two to three days after items ship from overseas. The platform also predicts shipping costs and tariffs and includes a risk-detection function that flags fraudulent sites, counterfeit products, abnormal pricing, customs restrictions and potential shipping delays in advance. MODEPICK states it has reduced shipping costs by up to 65% and delivery times by up to 80% relative to conventional purchase-agency services.
Business model
MODEPICK acts as an intermediary purchase agent, sourcing overseas goods and reselling them to Korean consumers across marketplace and retail channels, with AI automation of sourcing, customs clearance, logistics and customer service intended to let order volume grow without proportional operational headcount.
Traction
Cumulative sales have surpassed approximately USD 7.2 million (KRW 10 billion), achieved with an operations team of four people, and the company sells across 14 channels.
Latest developments
In July 2026 MODEPICK announced seed funding from Kakao Ventures and Ewha Technology Holdings. For the second half of 2026 it planned to launch a "globally autonomous AI commerce operations" platform in which AI agents independently handle product sourcing, listing, marketing banner management, customer service, CRM, customs document generation and shipment tracking, and to move further into distribution using three years of accumulated sales data while broadening product categories.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage participant in South Korea's cross-border commerce sector, described by its investor as having proven fundamentals despite its early stage.
Compared with conventional purchase-agency services, the company cites in-person purchase and inspection by local buyers, provision of authentic receipts and invoices, upfront automated customs documentation, and reported reductions of up to 65% in shipping costs and up to 80% in delivery times.
Technology
AI agents automate the purchase-agency workflow end to end, matching product data to receipts to pre-generate customs documents, predicting shipping costs and tariffs, and integrating data across 12 platforms, the Korean customs authority and logistics providers. A risk-detection layer uses AI to flag fraudulent sites, counterfeit goods, abnormal pricing, customs restrictions and likely shipping delays.
Go-to-market
The company sells through 14 channels, including Naver Smart Store, Hyundai Home Shopping and SSG.com, with customer acquisition driven by direct-to-consumer brand marketing; the CEO reports an average return on ad spend of 1,800%.
Korean consumers buying premium fashion and limited-edition products not officially sold in Korea.
Geography
Based in South Korea, sourcing goods from overseas markets for domestic Korean consumers.
History
MODEPICK is led by CEO Hyunji Ko, who has an advertising background and built revenue by identifying and marketing brands directly to consumers, working alongside technology specialists applying AI to the purchase-agency industry. The company references three years of accumulated sales data as of 2026.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company announced seed investment from Kakao Ventures and Ewha Technology Holdings to scale its AI-driven cross-border purchase-agency platform. The amount was not disclosed.
MODEPICK said it plans to launch in the second half of 2026 a platform in which AI agents independently handle and continuously improve commerce operations including product sourcing, listing, marketing banner management, customer service, CRM, customs document generation and shipment tracking.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- MODEPICK Raises Seed Funding to Scale AI-Driven Cross-Border Purchase Agency Platform - WOWTALEen.wowtale.net · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Modepick do?
- Korean startup running an AI agent-based cross-border purchase-agency platform for overseas fashion and limited-edition goods.
- Who are Modepick's investors?
- Modepick's investors include Kakao Ventures.