B2B travel-technology company that handles routing and planning problems for large travel enterprises.

Mobi was founded by Peng Yu, Brian Williams, Anna Jaffe in 2013.

Who are Mobi's investors?

Mobi's investors include Frontier Venture Capital, Movac, Rpm Ventures Iii Management, L.L.C..

Where is Mobi headquartered?

Mobi is headquartered in Somerville, US.

Mobi

Somerville, US · Founded 2013 · 52 employees on LinkedIn · 3 known investors

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mobi.ai builds an AI-powered suite of optimization and distribution services for the travel and travel-retail industry, aimed at improving loyalty, conversion, and planning efficiency. Its tools automate decision-making to help travel businesses scale capacity without adding headcount.

Also known as Mobi

AI & Machine Learning SaaS Travel & Hospitality

Founders & leadership

Mobi was founded in 2013 by Peng Yu, Brian Williams, and Anna Jaffe.

Peng YuCTO and Co-founder

Brian Williams Chief Scientist and Co-founderBrian Williams is Chief Scientist and co-founder of Mobi, which builds AI-powered optimization and distribution tools for travel businesses. He is a professor of aeronautics and astronautics at MIT, leads the Model-based and Embedded Robotic Systems Group, and has conducted research in autonomous systems and machine learning; earlier work included co-developing the Remote Agent autonomous control system used on NASA's Deep Space One mission.

Anna Jaffe Board Member and Co-founderCo-founder and board member of Mobi, which builds AI-powered optimization and distribution services for the travel industry. Jaffe has worked with research teams and major enterprises on decision-making and causality analysis.

Andrew Boch CEOAndrew Boch held COO roles at Hopper and Busbud, and helped scale LevelUp from 30 to 300 employees; he joined Mobi as COO in 2022 and became CEO in 2025. He leads the company in building AI-powered optimization and distribution tools for the travel industry.

Harriet BrownChief Product Officer

Ashleigh JaffeChief of Staff

Stuart Barwood Chief Revenue OfficerStuart Barwood has spent over two decades working on revenue management, network planning, and commercial strategy within the airline and travel industry. As Chief Revenue Officer of Mobi, he leads the company's AI-powered optimization and distribution platform for travel retailers.

Terry Rice VP of FinanceTerry Rice is VP of Finance at Mobi, an AI-powered travel optimization platform. He brings over 20 years of finance and operations experience across technology, financial services, manufacturing, and consumer products sectors.

Investors · 3

Frontier Venture Capitallisted by Frontier Venture CapitalBoulder · $50K – $500K

Movaclisted by MovacAuckland · $600K – $3M

How we know: Movac's portfolio page · Not right? Tell us

Rpm Ventures Iii Management, L.L.C.listed by Rpm Ventures Iii Management, L.L.C.Ann Arbor

How we know: Rpm Ventures Iii Management, L.L.C.'s portfolio page · Not right? Tell us

Company profile

researched Aug 2026

Mobi is a business-to-business software provider serving the global travel industry, addressing complex routing and planning problems for large enterprises and integrating with the systems those customers already use. The company originated from work carried out in several laboratories at the Massachusetts Institute of Technology in 2012 and subsequently evolved into an enterprise-focused commercial offering.

Founder and chief executive Anna Jaffe has framed the company's opportunity as supplying a detailed, high-touch digital experience to large supplier companies that have invested heavily in physical assets but have comparatively less developed digital capabilities.

Founding story

Mobi grew out of several MIT labs in 2012. Founder and CEO Anna Jaffe previously founded and led the Vehicle Design Summit at MIT, a project that built vehicle prototypes targeting 5% of the toxicity of a Prius and coordinated a network of 21 teams, including fundraising, involving over 400 participants. That experience — sourcing specialized expertise from researchers whose solutions often remained in the lab, and working within the automotive supply chain — informed the approach later taken with Mobi.

Business model

Mobi sells business-to-business solutions to large enterprises in the travel industry, providing software that solves routing and planning problems and integrates with customers' existing products.

▸Full profile — market position, technology, go-to-market, history

Market position

Positioned as a digital-experience and planning technology supplier to incumbent travel-industry enterprises rather than as a direct-to-consumer travel brand.

Technology

The company applies technology to complex routing and planning problems and delivers a detailed digital experience layered onto and integrated with customers' existing products.

Go-to-market

Large enterprises in the global travel industry, including established supplier companies with substantial physical assets but limited digital sophistication.

History

The company traces its origins to work in several MIT labs in 2012 and later shifted into a B2B software business serving the global travel industry. As of May 2022 it was led by founder and CEO Anna Jaffe.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Related companies · 2

InmobiInMobi is a global technology company focused on mobile advertising and marketing, with product offerings and a technology platform serving marketers. It operates across multiple international offices.

Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.

Companies working in the same space as Mobi.

▸Research sources · 7

primary sources listed

InMobi - Wikipediaen.wikipedia.org · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Mobi do?: B2B travel-technology company that handles routing and planning problems for large travel enterprises.
Who founded Mobi?: Mobi was founded by Peng Yu, Brian Williams, Anna Jaffe in 2013.
Who are Mobi's investors?: Mobi's investors include Frontier Venture Capital, Movac, Rpm Ventures Iii Management, L.L.C..
Where is Mobi headquartered?: Mobi is headquartered in Somerville, US.