Mjuk
2 known investors
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Mjuk operates online stores selling products to consumers across the EU, with dedicated storefronts for Finland and Sweden and an English-language store for the rest of the EU.
Founders & leadership
MH

Max HeinoFounderHe co-founded the company in 2019 and stepped into the chief executive role in 2024. His earlier experience spans finance and consulting, including internships at Vaaka Partners, Boston Consulting Group, Carnegie Investment Bank and Oaklins Merasco, alongside a board seat at HankInvest.
Investors · 2
Gorilla Capitallisted by Gorilla CapitalHelsinki
How we know: a partner's Signal profile · the VCSheet dataset · Not right? Tell us
Alliance VCreportedOslo
How we know: funding news · Not right? Tell us
Frequently asked questions
- What does Mjuk do?
- Mjuk operates online stores selling products to consumers across the EU, with dedicated storefronts for Finland and Sweden and an English-language store for the rest of the EU.
- Who founded Mjuk?
- Mjuk was founded by Max Heino.
- Who are Mjuk's investors?
- Mjuk's investors include Gorilla Capital, Alliance VC.

