Miroom
1 known investors
Miroom ("ミルーム") is a subscription-based "at-home lessons" app offering more than 3,000 video courses across hobbies and crafts, taught by instructors, that members can take at their own pace for a flat monthly fee. It also supplies material kits and tools for the lessons and lets users ask instructors questions via a comment feature, serving hobby learners in Japan.
Also known as miroom · ミルーム
Founders & leadership
Investors · 1
Company profile
researched Aug 2026Miroom (ミルーム) operates an "at-home lessons" subscription app in Japan that gives members unlimited access to more than 3,000 pre-recorded video courses for a flat monthly fee, with no per-course tuition. Courses are produced jointly by instructors and an in-house editorial team, released on a continuing monthly cadence, and structured into curriculum units of roughly 20 minutes that members can replay without limits and without expiry while their membership is active. The catalogue spans hobby and craft categories including embroidery, knitting, sewing, illustration and painting, miniature and clay craft, dolls, nails, accessories, candles, calligraphy and lettering, porcelain painting, Japanese calligraphy and penmanship, paper craft, general handmade crafts, lifestyle topics, fitness, cooking, business skills and photography.
Alongside the video library, the service sells kits combining the materials and tools selected by the instructor for a given course, as well as individual replacement materials; supplementary materials such as patterns and samples are shipped with kits or downloadable as PDFs. A comment function lets members put questions directly to instructors with no cap on the number of questions. The platform is usable from smartphones, tablets and PCs as well as the app, and membership can be cancelled online. The site is offered in Japanese with an English-language interface option.
Business model
Direct-to-consumer subscription: a flat monthly membership fee grants unlimited access to the full course catalogue, supplemented by one-time enrollment and administrative fees at sign-up and by optional e-commerce sales of course material kits and individual materials.
Recurring monthly membership fees (JPY 3,980/month on the one-month plan or from JPY 2,480/month on the six-month plan, tax included), a one-time enrollment fee of JPY 7,700 and administrative fee of JPY 3,300 for new members, and sales of lesson kits and materials. Membership is billed monthly with automatic renewal; payment is accepted by credit card and Amazon Pay. Re-joining fees are waived or reduced depending on how long a former member has been away.
Traction
The service reports more than 100,000 cumulative members and a catalogue of over 3,000 courses, with new courses launched monthly. The public site displays a continuing stream of member-submitted work and reviews across categories such as miniature/clay craft, knitting and handmade, with entries dated August 2026, and lists a roster of currently teaching instructors including published authors, designers and certified professionals.
Latest developments
Recently launched courses listed on the site include introductions to tanka poetry, crayon travel sketching, silver-clay jewellery, natural-stone accessories, AI-assisted photography of handmade work, watercolour colouring of overseas streetscapes, daily English phrases and vintage metal nail art, alongside seasonal curated course collections.
▸Full profile — market position, technology, go-to-market, geography
Market position
Consumer online-learning service focused on hobbies, crafts and lifestyle skills in the Japanese market, reporting over 100,000 cumulative members and citing media coverage.
Positions itself against physical classrooms on price and flexibility: one flat fee for the entire catalogue rather than per-course tuition, self-paced viewing with unlimited replays and no video expiry, unlimited direct questions to instructors, ready-assembled material kits shipped as early as the next day, and the ability to pause and resume around changing life stages.
Technology
Video-on-demand lesson delivery through a mobile app and web platform accessible on smartphones, tablets and PCs, with per-lesson comment threads for instructor Q&A, downloadable PDF course materials, and online self-service sign-up and cancellation.
Go-to-market
Consumers in Japan who want to take up or continue hobbies and lessons but face barriers such as no nearby classroom, high tuition, difficulty finding an instructor whose style suits them, or self-consciousness in group settings; the catalogue emphasises beginner-level courses.
Geography
Japan-focused, Japanese-language service; the website additionally offers an English-language interface.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- Miroommiroom.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Miroom do?
- Japanese subscription app offering 3,000+ video hobby and craft courses taught by instructors, with optional material kits.
- Who founded Miroom?
- Miroom was founded by Kunioki Yokota.
- Who are Miroom's investors?
- Miroom's investors include Colopl Next.