Mirado
3 known investors
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Mirado is a rewards platform that uses first-party card and bank purchase data from a network of over 100 million cardholders to connect consumers with relevant offers through publishers. It provides advertisers with sales attribution and measurement of ROI and incremental sales lift.
Founders & leadership
AA

Alex AdelmanFounderAlex Adelman founded Cosmic, an e-commerce payment platform acquired by PopSugar in 2015 and subsequently by Rakuten, and later built Lolli, a cryptocurrency rewards startup acquired by Thesis in 2025, before launching Mirado, an enterprise rewards platform.
Investors · 3
Digital Currency Grouplisted by Digital Currency GroupNew York
How we know: Digital Currency Group's portfolio page · Not right? Tell us
Frequently asked questions
- What does Mirado do?
- Mirado is a rewards platform that uses first-party card and bank purchase data from a network of over 100 million cardholders to connect consumers with relevant offers through publishers. It provides advertisers with sales attribution and measurement of ROI and incremental sales lift.
- Who founded Mirado?
- Mirado was founded by Alex Adelman.
- Who are Mirado's investors?
- Mirado's investors include Digital Currency Group, Seven Seven Six, Version One Ventures.

