Mighty Bear

Mighty Bear Games is a Singapore-based studio founded by four former King.com/Non Stop Games employees — Simon Davis, Fadzuli Said, Benjamin Chevalier and Saurabh Shukul — after King.com closed its Singapore office following Activision's acquisition of King. The studio began as a mobile-first game developer, with its first release a mobile role-playing game targeted at Western gamers, and later described itself as a multi-platform game development studio building mobile-first, multi-platform titles. Its game portfolio includes Butter Royale and Disney Melee Mania, and in 2022 it announced Mighty Action Heroes, a multiplayer third-person battle royale and its first web3 game, powered by Polygon.

The company now operates publicly as "wearemighty," an AI product studio whose main product is SecretSauce (trysecretsauce.ai), a content platform that ingests a brand's website, brand guidelines or mood board and then generates content matching that brand's voice, style and visual identity. Users provide a URL or brand documents, submit a short brief, and receive assets such as social posts, product shots and creator-style content, which can be refined through follow-up instructions; publishing across social and advertising channels is listed as a forthcoming feature. The company states it built the product after hitting the limits of existing tools on a project requiring 25 million on-brand 3D models.

Founding story

Mighty Bear Games was created out of the shutdown of King.com's Singapore office, which King had acquired through its 2014 purchase of Non Stop Games and closed while streamlining after Activision's $5.9 billion acquisition of King. Four former King.com/Non Stop Games staffers — Simon Davis, Fadzuli Said, Benjamin Chevalier and Saurabh Shukul — started the studio, with CEO Davis describing the office closure as an opportunity to hire experienced developers who had suddenly become available. The team chose to remain in Singapore, citing access to Asia, the Southeast Asian talent pool and government support, and was based at Pixel Studios, a government-backed digital media startup initiative.

Business model

The company operates as a product studio: historically developing and releasing games across mobile and multi-platform channels, including work tied to third-party IP such as Disney, and more recently offering SecretSauce, a web-based AI content generation platform for brands.

Traction

The company reports 45+ shipped titles, more than 6 million players and over 1 billion impressions. Its game catalogue includes Butter Royale and Disney Melee Mania, and it announced Mighty Action Heroes for release in late 2022. It raised $775,000 in pre-seed funding in 2017 and $10 million in 2022 from a syndicate including Framework Ventures, Polygon and Razer.

Latest developments

The company now presents itself as wearemighty, an AI product studio, with SecretSauce as its flagship brand-content platform; instant publishing across social and ad channels is listed as an upcoming capability, and the company is hiring across product, engineering and go-to-market functions.