Metric Mate

Metric Mate is an Atlanta-based sports and fitness technology company that collects training, assessment, and wearable data and translates it into structured reporting for athletes, parents, coaches, and clubs. Its current platform combines performance assessments, an app-based report, guided training programs, and a proprietary score called Power Level, which is presented as an athlete readiness and development measure. The system ingests data from sources an athlete already uses — training sessions, assessments, wearable devices, workouts, recovery data, and coach notes — and produces plain-language summaries covering strength, endurance, agility, movement quality, readiness, confidence, and injury-risk indicators, along with a recommended next focus area.

The company's earlier product was a hardware sensor for strength training: a "smart pin" weight-stack pin alternative, later described as the Training Accountability Partner (T.A.P.) sensor, that attaches to gym equipment, dumbbells, or kettlebells to capture workout form, force exerted, velocity, and range of motion, with data surfaced in a mobile app and shared with trainers. A Trainer Portal aggregates user data for trainers and gym owners. Metric Mate has described deployments and target uses spanning educational institutions and physical education and STEM curricula, corporate wellness programs, physical therapy, and strength and conditioning coaching.

The company states three granted U.S. patents and eight years of development, and reports customer attrition below 15% since a pivot toward its current athlete-development positioning.

Founding story

Co-founder and CEO M-T Strickland, an electrical engineer, has described the concept as arising from the difficulty of accurately tracking workouts — particularly strength training — with existing fitness trackers. The founding team pairs Strickland with Braxton K. Davis, a patent lawyer described as the originator of the idea, and Ecleamus Ricks Jr., who leads the software side.

Business model

Metric Mate sells access to its assessment, reporting, and guided-training system through programs aimed at parents and athletes and through club-level engagements sold via demos; the earlier hardware business operated on a subscription model, with the sensor pin planned for retail at $250 at the start of 2023. A Trainer Portal provides aggregated user data to trainers and gym owners.

Subscription-based software access alongside hardware sales in the earlier fitness-sensor product; the current site markets parent-facing programs such as Foundations and club engagements.

Traction

The website reports more than 130 athletes developing, more than 500 assessments completed, more than 500,000 Power Level points captured, and customer attrition below 15% since its pivot. Earlier coverage noted a CES presentation and Snap Fitness as a client.

Latest developments

The company's current platform markets assessment-based athlete development programs to parents, athletes, and clubs, with partnerships including 4Kiddos, an Atlanta family events marketplace, and Soccer IQ Academy, a youth soccer development partner using Metric Mate assessments, reporting, Foundations Enrichments, and Trainer Portal access.