Memmo
7 known investors
Memmo is an online marketplace connecting fans with celebrities who record personalized video messages, which customers can order and gift with options such as 24-hour delivery. It serves consumers looking to buy custom shout-outs and greetings from public figures.
Also known as memmo.me · Memmo.me
Investors · 7
Also in the syndicate · 6
Company profile
researched Aug 2026Memmo (memmo.me) is a Stockholm-based platform that lets consumers and companies order personalized video greetings from celebrities, sportspeople, TV personalities, influencers and impersonators. Buyers search the talent catalogue, submit a brief describing what the message should contain, and receive a recorded video from the chosen personality, which they can then forward as a gift; a 24-hour expedited delivery option is offered at checkout. Talent is grouped into browsable categories including actors, comedians, musicians, athletes and reality-TV personalities, with listed prices ranging from around $10 to over $400 per video and public star ratings attached to each profile.
The company's stated use cases include birthdays, Valentine's and Mother's Day greetings, pep talks, new-baby messages, proposals, roasts and gender reveals. Messages average roughly 90 seconds. Alongside the consumer marketplace, Memmo operates "memmo For Business," through which companies commission celebrity videos for sales and marketing material, internal announcements, awards and employee engagement. The company has also added experts and mentors offering career guidance, life coaching and fundraising advice, and has experimented with one-to-one live on-demand calls with celebrities.
Founding story
Memmo was founded in September 2019 by Gustaf (Gustav) Lundberg Toresson, chief executive, and Tobias Bengtsdahl, chief operating officer, and launched in late 2019. Bengtsdahl holds a bachelor's degree from the Stockholm School of Economics and was named to the Forbes 30 Under 30 Europe Media & Marketing 2021 list.
Business model
Memmo runs a two-sided marketplace connecting talent with fans and businesses. Customers pay a per-video price set according to the profile of the celebrity, from about $10 to several hundred dollars. A separate business offering sells celebrity videos for corporate marketing, sales and internal communications purposes.
Transactional revenue from paid bookings of personalized video messages, priced per celebrity, plus a B2B offering for company use cases; the company has also tested one-to-one live celebrity calls.
Traction
As of February 2021 the company reported thousands of celebrities live on the platform and approximately 100,000 video messages created globally. In August 2021 it reported growth of about 40% per month since its February round and headcount of roughly 70, more than triple its March level. Talent has included Carole Baskin, Michael Owen, Mike Modano and Sven-Göran Eriksson.
Latest developments
Following its second 2021 round, Memmo was expanding its business product, testing one-to-one live celebrity calls, adding experts and mentors for paid advice, and preparing entry into Latin America. Its consumer site continues to sell personalized celebrity videos with optional 24-hour delivery and a dedicated business offering.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
One of several "celebrity engagement platforms" that grew during the pandemic, positioned as a European counterpart to US-based Cameo, which reached unicorn valuation in March 2021. Other comparable startups include UK-based Thrillz and Yela and India-based Truefan. Memmo's roster mixes some household names with a larger base of TV personalities, retired athletes and impersonators.
A talent-centric operating model in which over half the team acts as direct account managers for celebrities, a European-first footprint and roster depth in TV personalities, retired athletes and impersonators, plus adjacent offerings including a business product, expert and mentor advice sessions, on-demand live calls and 24-hour delivery.
Technology
A web marketplace for discovery, briefing and checkout combined with a mobile app used by talent to onboard, record videos and manage incoming bookings.
Go-to-market
Direct-to-consumer bookings through the memmo.me website, with a searchable, category-based talent catalogue and occasion-led merchandising. Talent acquisition and retention rely on a high-touch onboarding and management model — described by the CEO as "white glove service" — with more than half of the team working directly with talent in an account-management capacity; celebrities onboard, record and manage bookings through a dedicated app. A separate business-focused funnel markets celebrity videos to companies.
Consumers buying personalized video gifts and shout-outs for occasions such as birthdays, holidays, pep talks and announcements, and businesses seeking celebrity content for marketing, sales and employee engagement.
Geography
Headquartered in Stockholm, Sweden, with team members in London, North America and elsewhere in Europe. Active in Europe and North America as of August 2021, with Latin America targeted for the fourth quarter of 2021 on the basis of high smartphone penetration and the prominence of pop culture in the region.
History
The platform launched in late 2019 in Sweden, raised a $2m seed round in 2020 and a $10m Series A led by Left Lane Capital in February 2021, at which point it reported thousands of celebrities live on the platform and about 100,000 video messages created globally. A second 2021 round, also led by Left Lane Capital, brought the year's total to just over €18m. Memmo launched its B2B product in early 2021, more than tripled headcount to about 70 people between March and August 2021, and reported roughly 40% month-on-month growth after the February raise.
Risks & controversies
Memmo operates in a crowded category whose growth was driven substantially by pandemic conditions, alongside better-capitalized competitors such as Cameo, and it depends on continued participation by celebrity talent whose pricing and availability vary widely.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsSecond round of 2021, bringing the year's total to just over €18m; both 2021 rounds were led by Left Lane Capital.
Round to fund global expansion, consolidate the company's position in Europe, build out on-demand live celebrity calls and grow the B2B offering.
$10M source ↗
Harley Miller, founder and managing partner at Left Lane Capital, joined the memmo board in conjunction with the Series A.
B2B product enabling companies to request celebrity messages for sales, marketing, internal awards, announcements and employee engagement; reported as launched about six months before August 2021.
Already active in Europe and North America, Memmo targeted the Latin American market for the fourth quarter of 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Memmomemmo.me · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Memmo do?
- Swedish marketplace where fans and businesses book personalized video messages from celebrities and public figures.
- Who are Memmo's investors?
- Memmo's investors include East West Ventures EWV.