Medmo

Medmo operates a platform that manages medical imaging referrals from order placement through completion. Once an imaging order is placed, the company takes over patient engagement, appointment scheduling, prior authorizations and collection of resulting reports, positioning itself as an extension of the referring provider's care team. Orders and appointment information are consolidated in a single interface with real-time order tracking and configurable alerts.

The company markets to several segments of the imaging ecosystem: physicians (including primary care, urgent care, women's health, virtual care, value-based care and gaps-in-care programs), imaging centers, payers and patients. For imaging centers, a formalized Medmo partnership unlocks automated patient scheduling; for payers, the stated aims are lower imaging spend, improved HEDIS and Star Ratings, and directing volume to preferred in-network facilities. Patients are also offered self-pay options at participating centers.

Medmo describes its model as combining automation with a human care team providing concierge support 24/7 across languages, supported by a proprietary internal task system.

Business model

Medmo inserts itself into the imaging referral workflow between ordering providers, imaging facilities and insurers, taking over scheduling, prior authorization and report retrieval. It serves physician practices, imaging centers and payers, with imaging centers formalizing partnerships to receive automated patient scheduling and payers engaging Medmo to steer volume to preferred in-network facilities.

Traction

Medmo cites reductions of more than 25% in imaging spend, 30% higher referral completion and patient adherence rates, 95% reduction in staff time, and 100% of referrals directed to in-network facilities. Its site references use by thousands of physicians, and testimonials from Sports & Pain Institute of New York City and Essen Healthcare describe exclusive or multi-practice deployments.