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Meal IQ
Techstars '19London, GB · Founded 2017 · 2 employees on LinkedIn · 1 known investors
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Mealiq provides a platform-as-a-service for building healthy eating applications, offering recipe management, meal planning, diet curation, and supermarket integration capabilities through APIs or white-labeled products for consumer health and wellness brands.
Also known as Mealiq · MealIQ
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Meal IQ operates a "Healthy Eating as a Service" platform that lets brands build healthy-eating applications with little or no in-house development work. The web service allows customers to ingest their own recipe data or license recipe content from publisher partners, create custom diets or select from a catalogue of predefined diets, generate automatic meal plans that conform to a chosen diet, add ingredients to baskets at supported online supermarkets, and access performance reporting, all exposed through a REST-based API.
Alongside the API offering, the company delivers white-labelled web and native applications under a customer's own branding. These include out-of-the-box user management covering onboarding, authentication, payments and subscriptions; indexing of the customer's recipe data with automatic nutrition and allergen information; a dashboard for business intelligence and user insights; and integration with existing CRM systems. The company positions these products as requiring no coding or internal IT teams.
Meal IQ also publishes a consumer-facing Meal IQ app for smart meal planning and shopping. The app searches publicly available recipes using AI against a user's dietary needs, budget and taste preferences; supports predefined diets such as keto, paleo, pescetarian, low carb and Mediterranean; allows users to set macro-nutrition ratios and targets, calorie goals, food intolerances, budget and family preferences; and produces a combined shopping list for buying the ingredients. The app is offered with a free entry tier.
Business model
The company sells its healthy-eating capabilities to businesses either as an integrated web service accessed via a REST API or as white-labelled web and native applications carrying the customer's branding. The consumer-facing Meal IQ app is offered with a free sign-up tier.
Latest developments
The company promotes an updated consumer product, the "All New Meal IQ App", for smart meal planning and shopping.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company frames healthy eating as a large global market, citing the number of overweight people worldwide and global weight-loss spending, and states that it is used by global brands.
Technology
A REST-based API providing recipe ingestion and indexing, licensed publisher recipe content, custom and predefined diet definitions, automatic meal planning constrained to a diet, automatic nutrition and allergen information, add-to-basket integration with online supermarkets, and reporting dashboards. The consumer app uses AI to search publicly available recipes against dietary, budget and taste criteria and learns user taste preferences from selections.
Go-to-market
Meal IQ markets directly to brands through its website with a "get in touch" enquiry route, and offers white-labelled products positioned for fast time to market without customer coding effort. It also distributes a consumer app with free sign-up.
Brands and businesses seeking to build healthy-eating and customer-engagement applications, and consumers following specific diets who want to plan and shop for meals.
Geography
Headquartered in London, United Kingdom, with locations listed across the London area and the United Kingdom.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- Meal IQgetmealiq.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Meal IQ do?
- Meal IQ is a London-based healthy-eating platform offering APIs and white-label apps for meal planning and grocery shopping.
- Who are Meal IQ's investors?
- Meal IQ's investors include Techstars.
- Where is Meal IQ headquartered?
- Meal IQ is headquartered in London, GB.