Mazsystems
Acquired1 known investors
MAZ Systems is an OTT app publishing platform for connected TV and mobile devices, acquired by Zype in 2021.
Also known as MAZ · MAZ Systems
Investors · 1
Company profile
researched Aug 2026MAZ Systems (MAZ) operates a no-code app publishing and content distribution platform that lets content owners create and manage streaming applications for connected TV and mobile devices. Through the MAZ dashboard, customers configure apps and publish content across mobile, tablet, connected TV, web browsers and gaming console platforms, including iOS, Android, Roku, Amazon Fire TV, Apple TV, Samsung Tizen, Vizio, LG, Android TV and Xbox, as well as to Apple News and other aggregators.
The platform combines content ingestion, curation and syndication tools with app-side features. Input integrations pull video and article libraries from JW Player, Vimeo and Medium and convert them into mRSS and RSS feeds; Feed Builder converts existing RSS, Atom and mRSS feeds into editable feeds; Smart Feeds apply boolean segmentation and negative keywords to filter content; and feed exports output content as RSS, mRSS or JSON for syndication. MAZ also offers audio hosting with podcast RSS generation for distribution to Apple Podcasts, Google Podcasts, Stitcher, Spotify and SoundCloud, Alexa Flash Briefing support, and a public library of more than 500 RSS feeds. A social publishing queue schedules posts to social channels and video aggregators with per-platform character-count checks.
MAZ ID provides identity and subscription management, including unified login with subscription and purchase history synced across iOS, Android and Roku, and audience segmentation into cohorts such as logged-in, subscriber, non-subscriber and expired subscriber for targeted banners and push notifications. Apps Creator adds offline caching of web content, customizable data-privacy consent messaging, scrollable Full Tile layouts with direct download, and simulated-live playback supporting mRSS, Feed Builder and Smart Feeds.
Business model
MAZ sells access to its publishing platform and services through customer accounts, with account registration collecting payment information for the purchase of MAZ services. Customers are referred to as MAZ partners and are supported by a customer success function.
Traction
Following the Zype acquisition, the combined company reported support for more than 900 video apps and playout channels reaching over 2 billion people, and more than 80 employees across four continents.
Latest developments
In September 2021 Zype acquired MAZ Systems, adding no-code OTT TV and mobile app automation to Zype's video API and infrastructure platform. MAZ customers retained access to MAZ products and services alongside Zype's video API, Playout, CRM and CMS solutions, and CEO Shikha Arora joined Zype's leadership team while continuing to lead the MAZ group.
▸Full profile — market position, technology, go-to-market
Market position
Described in the acquisition announcement as a leading OTT app publishing platform for connected TV and mobile devices, positioned as complementary to Zype's video API and infrastructure platform.
No-code, automated app publishing that generates cross-platform TV and mobile apps from a single configuration, combined with content curation, feed syndication and identity/subscription tooling in one dashboard.
Technology
Feed-based and API-based content pipeline: RSS, mRSS, Atom and JSON feed ingestion, generation and export; Feed Builder snapshots of existing feeds; Smart Feeds with boolean logic and negative-keyword filtering; API-based authenticated publishing connectors to over 25 platforms and device types; audio hosting with podcast RSS generation; automated cross-platform app publishing from a single configuration; MAZ ID for unified login, cross-device subscription sync and audience segmentation.
Go-to-market
Content creators, publishers and enterprise video businesses of varying sizes that distribute video, article and audio content to streaming apps, connected TV devices, news aggregators and social platforms.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsZype, a video API and infrastructure platform, announced the acquisition of MAZ Systems to add no-code OTT TV and mobile app publishing and automation. The combined company reported more than 80 employees across four continents and support for over 900 video apps and playout channels. MAZ CEO Shikha Arora joined Zype's leadership team and continued to lead the MAZ group.
MAZ released input integrations allowing customers to import JW Player playlists, Vimeo channels and Medium publications as mRSS/RSS feeds, along with added include/exclude source filtering for Smart Feeds.
MAZ introduced audio hosting and podcast RSS feed generation, enabling submission of podcasts to Apple Podcasts, Google Podcasts, Stitcher, Spotify and SoundCloud, plus audio-powered Alexa Flash Briefings and a public library of 500+ RSS feeds in the dashboard.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 2
primary sources listed
- MAZ | What's Newdashboard.mazsystems.com · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mazsystems do?
- MAZ Systems is an OTT app publishing platform for connected TV and mobile devices, acquired by Zype in 2021.
- Who are Mazsystems's investors?
- Mazsystems's investors include Expansion Venture Capital.