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Maverick IQ
Techstars '23Sandy Springs, US · Founded 2019 · 4 employees on LinkedIn · 1 known investors
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Maverick IQ provides data-driven, outcome-based solutions and managed services for building asset management and monitoring. The platform delivers actionable insights to reduce operating costs, minimize downtime, and optimize inventory for facility managers.
Also known as MaverickIQ · MaverickIQ, LLC
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Maverick IQ is an Atlanta-headquartered provider of intelligent asset management for building and plant operations, integrating engineering services, software and IoT hardware to lower operations and maintenance (O&M) costs, cut unplanned downtime and improve safety and productivity. Its outcome-based approach starts with an assessment of equipment capability, the creation of digital twins of customer assets, integration of existing systems into its cloud-hosted application and, where needed, augmentation with sensors and control systems. Customers receive a customized dashboard showing the status and projections of critical assets, with email and SMS alerts on failures.
The product set spans six components of plant-level asset management: asset management software (digital twins; reliability, availability and efficiency tracking; inventory management; maintenance optimization), automation and remote operations (controls, sensor/camera and security integration, secured with SSL, JWT and OAuth 2.0), advanced analytics (rules engine, machine learning, failure detection, and physics-based and empirical modeling), and business systems integration covering work orders, purchase orders, maintenance events and action-item tracking. Two service lines complement the software: network connectivity and optimization — requirements gathering, system design across cellular, WiFi, Bluetooth and Low Power Wide Area networks, and signal-strength checks to avoid dead zones — and consulting to support clients at any point in their digitization journey. The company also offers managed services spanning the client's digital journey, and website and application development work focused on property management, manufacturing and warehouse industries.
Founding story
The company was founded in 2019 by a group of engineering, financial and business experts in the industrial sector after identifying a gap that left small- and medium-sized businesses with limited options for intelligent asset management. Co-founders Dalero Berkeley, Praveen Uppaluri and Kelly McGinnis had worked together across various roles for more than 10 years. Berkeley holds a B.Sc. in Materials Science & Engineering from MIT and an M.Sc. in Mechanical Engineering from Northeastern University; McGinnis, a finance executive who was previously CFO of two digital businesses, holds a B.Sc. in Entrepreneurship from Babson College; Uppaluri is an engineering leader with a Bachelor of Technology in Mechanical Engineering and master's degrees in Mechanical Engineering and Systems Engineering, and has managed global teams of over 100 people.
Business model
Maverick IQ sells outcome-based asset management solutions combining software, engineering services and IoT integration, offering standard applications designed around customer outcomes or custom applications built to a client's requirements, plus managed services, network connectivity design and consulting engagements. It also performs website and application development for property management, manufacturing and warehouse clients.
The company monetizes cloud-hosted asset management software and automation/remote-operations applications alongside professional and managed services such as system integration, network connectivity design, consulting and custom application development.
Traction
Maverick IQ's first client was a community pool, where it implemented remote operator access and control, automatic outage alerts and operational changes to eliminate winter fog over the pool. Its first two proofs of concept and first customers were in Atlanta. Published testimonials cite the Chastain Park Athletic Club for integration of mechanical and electronic controller assets with a digitized asset knowledge base and remote access, and a physician describing an industrial IoT deployment that shifted medical equipment management from reactive repair to proactive monitoring and alerting, avoiding costly lab reruns.
Latest developments
Following proof-of-concept deployments with several customers, the company said it was increasing its focus on sales and marketing, and was expanding work with StageWing beyond platform development to sensor installation on DJ equipment for real-time location tracking and detection of drops, moisture and high temperatures.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Maverick IQ targets the smart manufacturing and smart building segment, estimated at $35 billion, positioning itself against solutions historically out of reach for small and medium-sized businesses due to cost and limited staff. Third-party directories classify it in IT services and IT consulting / technology and internet, with a headcount in the 1-10 range.
The company describes its solution as vendor-, OEM-, industry- and equipment-age agnostic, integrating existing assets rather than requiring new hardware, and scaling from a single asset to multiple facilities. It emphasizes rapid, measurable outcomes without requiring years of accumulated data, and a founding team of subject-matter experts with operating experience in industrial settings.
Technology
The platform builds digital twins of customer assets, connects them to a cloud-based application and integrates them with other IoT devices, sensors and control systems. Advanced analytics process sensor and control-system data using machine learning algorithms, a rules engine, failure detection, and physics-based and empirical modeling to predict events. Remote operations are secured with an SSL layer, JWT and OAuth 2.0. Connectivity designs may use cellular, WiFi, Bluetooth, Low Power Wide Area networks or combinations. The public website runs on WordPress with Elementor, PHP, MySQL, Apache HTTP Server and jQuery, hosted on GoDaddy.
Go-to-market
The company sells through direct engagement, offering demo requests on its website and consulting-led entry points, and grew through the Atlanta startup ecosystem, including Atlanta Tech Village's It Takes a Village program, Invest Atlanta and the Atlanta Technology Development Center. After proving its technology with several customers via proofs of concept, management stated the focus was shifting to sales and marketing.
Small and medium-sized businesses and facility operators across property management, manufacturing and warehousing, including building and plant managers; early customers have included a community pool, the Chastain Park Athletic Club, a medical laboratory operator, and StageWing, a professional audio and DJ equipment sharing company.
Geography
Headquarters are listed as Atlanta, Georgia on the company's own site, with business directories citing Boston, Massachusetts; operations and customers are in the United States, concentrated in the Atlanta area.
History
Maverick IQ was officially founded in Boston in November 2019. The team conducted its first two proofs of concept and landed its first customers in Atlanta, which became the center of its growth; support came from Atlanta Tech Village's It Takes a Village program (where it won the Truist scholarship and free community membership), Invest Atlanta and the Atlanta Technology Development Center. Its website lists Atlanta, Georgia as headquarters, while business directories continue to list a Boston, Massachusetts location.
Risks & controversies
Reported details vary across sources: headquarters are given as Atlanta on the company site but Boston in business directories, and third-party estimates of revenue and headcount differ materially between providers.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Maverick IQ.
Timeline · 3
launches, deals, and filingsThrough Atlanta Tech Village's It Takes a Village program for startups led by women and people of color, Maverick IQ won the Truist scholarship and earned free community membership at the Village.
Maverick IQ began working with StageWing, an Atlanta professional audio and DJ equipment sharing company, on platform development, with plans to install sensors on DJ equipment to track real-time location and exposure to drops, moisture and high temperatures.
Maverick IQ was officially founded in Boston in November 2019 by Dalero Berkeley, Praveen Uppaluri and Kelly McGinnis, who had worked together across various roles for over 10 years.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Maverick IQmaverickiq.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Maverick IQ do?
- Maverick IQ combines engineering, software and IoT to give small and mid-sized facilities intelligent asset management.
- Who are Maverick IQ's investors?
- Maverick IQ's investors include Techstars.
- Where is Maverick IQ headquartered?
- Maverick IQ is headquartered in Sandy Springs, US.