Marqii

Marqii operates a digital operations and discoverability platform built for hospitality businesses, including restaurants, bars, hotels, ghost kitchens and virtual brands. The platform centralizes management of online business information, menus, reviews and web presence from a single dashboard. Listings management pushes updates for hours, photos, holidays, dining attributes, contact information, specials and preferred ordering links to more than 70 sites (the company has also cited connections to more than 80 listings sites), including Google, Yelp, Facebook, Bing and Apple Maps. Menu management connects to point-of-sale and online ordering systems so each location's menus update automatically when changed in the operator's system of record, and menus are marked up in code intended to be read by search engines and AI bots rather than published as PDFs.

Review management aggregates and responds to reviews across Yelp, Google, Facebook, OpenTable, GrubHub, Uber Eats and ezCater, with sentiment analysis, word clouds, on-premises versus off-premises comparisons and custom reporting. Marqii's AI-powered Suggested Review Response drafts personalized, on-brand replies for approval, and a Managed Review Response service has Marqii staff write and post responses on the operator's behalf using a combination of AI and human review. Newer products include Review Generation, which sends templated SMS review requests to guests who order through a Marqii partner and routes them to Google, Facebook, TripAdvisor or Marqii First Party Reviews; First Party Reviews for branded, private guest feedback collection; FAQ Widgets that embed up to 20 branded, schema-marked Q&As on an operator's site; Marqii Host, which creates and manages search-optimized, mobile-first location pages with schema markup and embedded menus and hours; and Social Management for creating content and campaigns on Facebook and Google.

Founding story

Marqii was founded in 2017 by Avi Goren, Evan Perlmutter and Bryan Rutcofsky to give hospitality businesses a single place to manage online menus, listings and reviews rather than fragmented operating systems. The company states its team collectively has 127 years of hospitality industry experience, including restaurant ownership, cooking, bartending, delivery and event planning.

Business model

Marqii sells a subscription-style software platform to hospitality operators, complemented by done-for-you service packages such as Managed Review Response in which Marqii's team drafts and posts review replies. The company positions its offering as part of the hospitality tech stack, integrating with POS and online ordering systems and distributing data to listings sites, and has expanded upmarket toward mid-market and enterprise multi-location brands.

Revenue comes from the software platform sold to hospitality operators, with additional managed service offerings such as Managed Review Response. The company reported over 200% revenue growth between its March 2022 seed announcement and September 2023.

Traction

Marqii reported more than 8,000 hospitality businesses on the platform in September 2023 and over 200% revenue growth since its March 2022 seed announcement. By the October 2024 funding announcement it had added 4,000 new locations since October 2023, a 50% increase, to more than 12,000 operators, with one-third of clients running 30 or more locations. Within two months of the August 2024 launch of Suggested Review Response, users had responded to more than 11,000 reviews with the tool, saving more than 180 hours; early adopters reported a 70% reduction in time spent drafting responses. The company's website states it is trusted by more than 15,000 restaurants. A case study reported that Tacodeli doubled organic location page traffic in under one month using Marqii Host.

Latest developments

Recent announcements include the launch of Review Generation in partnership with Thanx, the formation of a customer advisory board of restaurant marketing leaders, the launch of First Party Reviews, an expanded partnership with Yext naming Marqii a preferred partner for hospitality clients, and FAQ Widgets and Marqii Host location pages positioned for AI and "near me" search. The website reports more than 15,000 restaurants using the platform.