Market Games

Market Games builds gamified teaching and learning tools for higher-education business instructors. Its main product is a team-based business simulation for introductory business courses (BUS 101), in which students are assigned cross-functional roles and compete against rival teams for market share and profit under conditions of incomplete information. The company positions the simulation as a complement to textbooks, which it argues cover individual business functions but do not support cross-functional, applied learning. A second product, an accounting simulation branded Accounting Basics for ACCT 101, is described as coming soon and consists of short exercises built around active practice and immediate feedback.

The learning design follows a decide–observe–adjust loop: students make decisions, receive results accompanied by an explanatory guide, and revise their approach. The platform also issues a career-readiness badge covering critical thinking, teamwork and communication, based on a student's performance in the simulation and on peer evaluations. The company frames this against a stated roughly 30% gap between how students and employers rate new graduates and an average of 109 applications per internship posting.

A third-party startup-funding profile describes Market Games as an education-technology company providing business simulation and gamification for foundational business education, led by CEO Torsor Kotee.