MapYourProperty

MapYourProperty (MYP) is a Toronto-based online mapping and analytics platform for the land development and real estate sector. The product lets users search a property address and review digital maps, zoning information, official plan and secondary plan land use designations, and environmental and regulatory constraints, then generate a due diligence report on a property's development potential. The company states the platform covers more than 50 regulatory datasets and is intended to reduce planning due diligence work from roughly one week to about ten minutes.

Coverage is focused on Toronto and the Region of York, spanning 10 municipalities, with more than one million properties mapped and about 1,100 development applications tracked. Alongside the web application, MYP distributes geospatial datasets such as roads, parcels and environmental features for use in ESRI ArcGIS and Autodesk Civil 3D, so engineering users can cross-check CAD or survey plans against the same data. Third-party profiles also describe the product as a big data visualization tool for urban planning and development that identifies candidate development properties by analyzing multiple environmental and land use indicators.

Business model

MYP sells access to its web platform through annually billed subscription tiers with per-seat and per-report components. Published plans include a broker plan at $85 per month for one user with reports at $60 each, a Basic plan at $500 per month for two users with $60 reports, a Pro plan at $700 per month for five users including 50 reports, and a Business plan at $900 per month for six users including 140 reports plus site selection and OMB/S37 analytics. Additional users cost $100 and additional reports $60. Accounts are set up within one business day of payment, and a free trial is offered.

Recurring software subscriptions billed annually, tiered by number of users and included due diligence reports, with overage charges for extra users and extra reports.

Traction

The company reports 50 datasets, 10 municipalities covered, more than 1 million properties mapped and 1,100 development applications tracked, and cites among its users the largest condo developer in Toronto, one of York Region's largest engineering firms, top Lexpert-ranked law firms and the largest commercial real estate services firm in North America. A third-party directory lists headcount in the 11-20 range, while a job-board profile lists 1-10 employees and a pre-seed stage.

Latest developments

The website lists a leadership team of Myra Pennington (Chief Operating Officer), Devin Tu (business development) and James Hsia (operations), and a directory profile names Michael Ahn as Executive Vice President, Sales and Business Development.