Manheadmerch

Manhead (Manhead Merch) is an independent, globally operating merchandise and brand company serving artists and partners in the music and entertainment industry. It positions its work at the intersection of culture and commerce, combining strategy, creative design, and storytelling to produce lifestyle-oriented products intended to extend beyond traditional tour merchandise.

The company supports programs across touring, e-commerce, retail, licensing, VIP, and experiential channels, and states it works with more than 100 artists and bands worldwide. Internal teams span creative, production, operations, and data, enabling integrated programs from design through delivery. Manhead also operates a direct-to-consumer online store carrying artist collections and apparel such as T-shirts and crewnecks priced from roughly $30 to $65, with accepted payment methods including major cards, Apple Pay, Google Pay, and Shop Pay.

Founding story

Manhead traces its origins to the mid-1990s, when founder Chris Cornell was playing in bands around the New Jersey Shore and printed and sold shirts to fund touring costs such as gas and travel. He began printing merchandise for friends' bands as a practical solution rather than a formal business. The name came from his own band, Kid With Man Head, and became a reference to those early touring years and a hands-on approach. Small print runs grew into a broader merchandise practice built by people who had worked merch tables and toured.

Business model

Manhead provides full-service merchandising to artists and entertainment brands, covering brand strategy, product design, production, operations, and fulfillment. It runs merchandise programs across tour, online retail, physical retail, licensing, VIP, and experiential channels, and operates artist online stores under its own storefront platform.

Revenue is generated through artist merchandise programs and product sales, including a direct-to-consumer online store selling artist apparel at prices up to $65, alongside touring, retail, licensing, VIP, and experiential merchandise activity.

Traction

Manhead states it works with over 100 artists and bands globally and supports programs spanning touring, e-commerce, retail, licensing, VIP, and experiential activations. Its storefront features artist collections including Lanie Gardner and Brittney Spencer.

Latest developments

The company states it is focused on building more connected ways for artists to reach fans across tour, online, and retail channels, and on continued investment in technology, creative partnerships, and experiences.