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MAKEY is a Japanese-language online media platform publishing makeup tutorials and cosmetics information.
Also known as MAKEY · メイキー
Investors · 2
Company profile
researched Aug 2026MAKEY (メイキー), operating at makey.asia, is a Japanese-language consumer media platform focused on makeup techniques and cosmetics information. Its content is aimed at readers looking for step-by-step guidance on daily makeup routines, with tutorials written to be accessible to beginners.
Editorial coverage spans a range of makeup styles and themes, including double-eyelid makeup, low-budget looks, date makeup, gal-style, cosplay makeup, natural and half-face makeup, and Korean- and ulzzang-inspired looks. The site also publishes base-makeup and skincare routines, point-makeup guidance, and time-efficient routines for work, alongside recurring "pickup" makeup features and column articles covering trends and beauty products.
Business model
MAKEY operates as an online content publisher, producing makeup tutorials, cosmetics recommendations and trend columns for consumer readers.
▸Full profile — go-to-market, geography
Go-to-market
Consumer readers, primarily girls and women seeking makeup instruction and cosmetics information, including makeup beginners.
Geography
Content is published in Japanese, indicating a Japan-oriented audience.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 7
primary sources listed
- MAKEY Logo & Brand Assets (SVG, PNG and vector) - Brandfetchbrandfetch.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Makey do?
- MAKEY is a Japanese-language online media platform publishing makeup tutorials and cosmetics information.
- Who are Makey's investors?
- Makey's investors include Colopl Next, Open Network Lab.