Makeswift
Techstars '17Atlanta, US · Founded 2017 · Delaware corporation · 1 employees on LinkedIn · 4 known investors
Makeswift is a visual design and publishing platform that enables teams to build and launch modular web experiences in real time without static templates, with built-in versioning and rollback capabilities.
Also known as Makeswift
Founders & leadership
Makeswift was founded in 2017 by Alan Pledger, Lindsay Trinkle, and Andrew Reifman.
Board
Investors · 4
Reported raises · per SEC filings
Form D private placements$3.4M disclosed across 2 rounds · 2019–2023
▶$1.9MraisedMar 2023 · 12 investors · Other TechnologyRule 506(b)
- Pat MatthewsDirector
- Lindsay TrinkleExecutive Officer
- Alan PledgerExecutive Officer, Director
- Offering amount
- $1.9M
- Amount sold
- $1.9M
- Minimum investment
- $1K
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.5MraisedNov 2019 · 11 investors · Other TechnologyRule 506(b)
- Alan PledgerExecutive Officer, Director
- Phil PledgerExecutive Officer
- Lindsay TrinkleExecutive Officer, Director
- Pat MatthewsDirector
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Makeswift is a visual design and publishing platform for building modern web frontends. Rather than relying on static templates or spreadsheet-style content models, it lets teams assemble modular page experiences from real, reusable components, with global styles, reusable sections, adaptive/responsive design controls and fine-grained layout control. Multiple collaborators can edit the same page simultaneously through multiplayer editing.
Publishing features are built into the editing workflow: version history with instant preview and rollback of any change, scheduled publishing for planned rollouts, and performance-oriented delivery. The platform is positioned so that Git familiarity is optional for the people making changes.
Makeswift is also designed to be extended by developers. It offers TypeScript-first, type-safe APIs for fetching data, rendering dynamic content and orchestrating logic; supports custom components; allows teams to choose their own deployment approach; and can be adopted incrementally as a visual layer over existing hardcoded pages. It integrates with third-party tools and technologies, including commerce-oriented systems such as BigCommerce and Feedonomics.
Business model
Makeswift offers its platform on a self-serve basis with a free sign-up tier alongside a sales-assisted motion via requested demos.
▸Full profile — market position, technology, go-to-market
Market position
Positioned in the visual website building and frontend content management category, targeting teams that find static templates and rigid frameworks limiting.
Makeswift aims to serve both non-technical and technical users at once: visual editing and publishing controls for marketers, with component-level customization, type-safe APIs, custom deployment and incremental adoption over existing hardcoded pages for developers.
Technology
The product combines a visual, drag-and-drop page editor with code-based workflows: component-based layouts, global styles, reusable sections, multiplayer real-time editing, version history and rollback, scheduled publishing, TypeScript-first type-safe APIs for data fetching and dynamic content, custom components, and flexible deployment options that let teams keep their existing stack.
Go-to-market
Self-serve free sign-up allowing users to create a first page quickly, complemented by demo requests for teams; integrations with existing tools and stacks support adoption alongside current systems.
Marketing and development teams that build and maintain company websites and campaign pages, including commerce-oriented teams using platforms such as BigCommerce.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 4
by search overlap
Companies competing with Makeswift for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Makeswiftmakeswift.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Makeswift do?
- Makeswift is a visual website builder that lets marketers design pages while developers keep code-level control.
- Who founded Makeswift?
- Makeswift was founded by Alan Pledger, Lindsay Trinkle, Andrew Reifman in 2017.
- Who are Makeswift's investors?
- Makeswift's investors include Techstars, Active Capital, Silicon Road Ventures, Uncommon.
- How much funding has Makeswift raised?
- Makeswift has disclosed $3.4M raised across 2 rounds.
- Where is Makeswift headquartered?
- Makeswift is headquartered in Atlanta, US.