Magnify

Magnify develops an AI-based go-to-market and post-sales platform for enterprise software companies. The product connects a customer's existing systems — sales CRM, product telemetry, customer engagement, support, marketing engagement, LMS — through a no-code interface, then analyzes the combined structured and unstructured data to identify churn risk and expansion opportunity and to execute follow-up actions automatically across those systems.

The platform is organized around a set of agents: an Analyst Agent for cross-data insights, segment and account analysis and strategy development; a Forecaster Agent that produces expansion and churn predictions and percentage and dollar forecasts along with growth and churn drivers; an Automations Agent that builds multi-platform internal and customer-facing workflows and recommends next best steps; and a measurement layer that reports on metrics and integrates with existing BI tools. Automated motions can be delivered over email, in-app messaging, support channels and tasks, personalized at the individual user level. At launch the company described itself as a post-sales orchestration platform using AI and machine learning to optimize and automate the enterprise software customer experience, integrating with tools such as Gainsight, Salesforce, Marketo and Pendo.

Magnify positions its buyers across CRO, customer success, sales, revenue operations, marketing and finance functions, with stated outcomes of reduced churn, higher product adoption and trial conversion, improved forecast accuracy and greater post-sales productivity without additional headcount.

Founding story

Magnify was founded by CEO Joshua Crossman, a longtime post-sales executive who was most recently senior vice president of customers and operations at Chef Software and previously led teams at BrightEdge and QuinStreet. He framed the company around the observation that customer success and product teams were doing manual, disjointed work to help customers adopt software, and set out to automate critical steps in the customer lifecycle. The concept was developed at Madrona Venture Labs with Steve Singh.

Business model

Magnify sells its platform to software companies, with demo-led enterprise engagement; the site offers a login for customers, product demos and downloadable playbooks rather than self-serve signup.

Pricing is not disclosed publicly; the company sells access to its software platform to software companies through booked demos.

Traction

Magnify was testing with early customers at its November 2021 launch and planned general availability in the following months. Public testimonials on its site come from customer success and revenue leaders including Jamie Kiser, Ryan Richards, Stephen Wise, Emilia D'Anzica and Kristi Faltorusso. A third-party profile lists the company at 11-50 employees.

Latest developments

Magnify has repositioned its product around agentic AI, marketing Analyst, Forecaster and Automations agents that interpret customer signals, forecast outcomes and execute actions across the go-to-market stack. Recent published commentary from the company covers a "headless CSP" architecture that separates the intelligence layer from execution tools, the build-versus-buy cost of do-it-yourself customer growth automation, and AI-based detection of sales deal risk.