Magmatic
Acquired2 known investors
Magmatic is a mobile game company that develops games combining human creativity with AI technology. Its games are played by users worldwide.
Also known as Magmatic Games · Magmatic Games LTD
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Magmatic Games (magmatic.games) is a mobile game studio founded in 2020 whose principal title is Travel Town - Merge Adventure, a merge-mechanic puzzle game in which players combine items to unlock objects, characters and buildings while rebuilding a seaside town. The game lists more than 500 mergeable objects, 55 villagers and hundreds of levels, and is distributed on Android and Windows.
The studio was founded by the team behind Forces of Freedom, a mobile-first 5v5 real-time multiplayer infantry combat game that accumulated many tens of millions of downloads over its lifetime. Magmatic Games was backed by Creandum from 2020, with Daniel Blomquist leading the investment, and the company was acquired in 2021. Google Play now identifies the developer entity behind Travel Town as MOON ACTIVE LTD, based at 7 Mikve Israel, Tel Aviv-Jaffa, Israel, with the app's terms and privacy notices hosted on Moon Active domains. The company positions itself as blending human creativity with next-generation AI in the development of its games.
Founding story
The studio was established in 2020 by founders Florian Stronk and Florian Steinhoff, who had previously built Forces of Freedom, a mobile-first 5v5 real-time multiplayer infantry combat game with many tens of millions of lifetime downloads.
Business model
The company develops and operates free-to-play mobile games monetized through in-app purchases and advertising. The Travel Town store listing states that the app contains ads and offers in-game purchases, and player feedback describes an energy-based progression system in which additional energy can be obtained by spending money or watching advertisements.
Revenue is generated from in-app purchases within its free-to-play titles and from in-game advertising.
Traction
Travel Town - Merge Adventure has surpassed 10 million downloads on Google Play, carries a 4.4-star average from about 388,000 reviews, and is ranked #4 top grossing in the puzzle category. The game continues to receive updates and developer responses to player reviews.
Latest developments
Travel Town continues to be updated, with the Google Play listing showing an update dated 2026-08-26 and developer replies to user reviews in April 2026 addressing energy balance, pop-ups and ad-reward issues.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Creandum describes Magmatic Games as a leading casual gaming studio and Travel Town as a high-performing merge adventure game. On Google Play, Travel Town holds the #4 top grossing position in the puzzle category with a 4.4-star rating across roughly 388,000 reviews.
The studio combines an experienced game-development team, previously behind a multiplayer title with tens of millions of downloads, with a focus on the merge-puzzle genre and the application of AI alongside human creative work.
Technology
The company states that it combines human creativity with next-generation AI in building its games. Travel Town is built on merge mechanics with item-producer systems and an energy-gated progression loop, and is available on Android and Windows.
Go-to-market
Distribution is direct to consumers through mobile app stores, principally Google Play, supported by in-game community channels on Facebook and Instagram and a dedicated player support site for Travel Town.
Casual mobile game players worldwide; Travel Town carries an "Everyone" content rating.
Geography
Games are distributed to a global audience via Google Play and Windows. The developer entity associated with the Travel Town listing is registered at 7 Mikve Israel, Tel Aviv-Jaffa, Israel.
History
Magmatic Games was founded in 2020 by the team previously responsible for Forces of Freedom, a 5v5 real-time multiplayer mobile shooter. Creandum invested in the company in the same year. Magmatic Games launched Travel Town - Merge Adventure, which grew to more than 10 million Android downloads and ranked #4 top grossing puzzle title on Google Play. The company was acquired in 2021, and Travel Town's Google Play listing subsequently identifies MOON ACTIVE LTD as the developer of record.
Risks & controversies
Player reviews on Google Play raise recurring complaints about Travel Town's monetization and progression balance, including the ratio between energy costs and in-game rewards, item producers perceived to favor unneeded items, high volumes of pop-up offers, and a reward bug affecting rewarded advertisements.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsCreandum's portfolio page states that Magmatic Games was acquired in 2021 and lists the company as exited.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Magmaticmagmatic.games · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Magmatic do?
- Magmatic Games is a mobile gaming studio behind the merge title Travel Town; it was acquired in 2021.
- Who founded Magmatic?
- Magmatic was founded by Florian Stronk.
- Who are Magmatic's investors?
- Magmatic's investors include Cherry Ventures, Initial Capital.