Magiccraft

MagicCraft is a game studio that operates the MagicCraft game, a free-to-play title available on mobile and PC that combines team-based PvP with a newer PvE adventure system. The company's site positions the studio around three areas: the live game, focused AI products, and optional Web3 functions and builder systems for players and creators.

The project's Web3 layer is documented in a user guide and whitepaper that cover blockchain integration, a Web3 lobby, free-to-earn and play-to-earn mechanics, and a referral system. The in-game economy centers on $MCRT, a BEP-20 token on Binance Smart Chain described as the game's DAO governance token and as the settlement asset for in-game asset purchases and winner rewards. Additional documented components include a treasury with free and VIP access tiers and entry ticket fees, NFT collections (including a Genesis collection) with associated utilities, an NFT marketplace, pledging for $MCRT and NFT rewards, esports tournaments and an ambassador program.

Earlier press material from 2022 described the game with a turn-based war setting featuring PvE and PvP modes and weekly clan 'Castle Sieges' in which clans compete to loot castles, with rewards paid in $MCRT. Current game materials describe established team PvP and a more recently added PvE adventure system, heroes, and official platform links.

Founding story

MagicCraft was founded by James Crypto Guru, described in 2022 press material as an 18-year industry veteran with a background in business and investing and a YouTube analyst and lecturer covering cryptocurrency and stock markets.

Business model

MagicCraft operates a free-to-play game distributed on mobile and PC, with monetization and economic layers tied to its $MCRT BEP-20 token and NFT assets. Documentation describes in-game asset purchases, treasury-gated access tiers (free access and VIP access), entry ticket fees for modes or tournaments, an NFT marketplace, and pledging mechanisms that distribute $MCRT and NFT rewards. In-game heroes and weapons are offered as NFTs ranging from free to premium depending on selection and level.

Revenue mechanisms documented by the company include purchases of in-game NFT assets such as heroes and weapons, VIP access tiers, entry ticket fees, and an NFT marketplace, denominated in the $MCRT token.

Traction

The $MCRT presale sold its entire 300,000,000-token allocation and a 2,000 BNB soft cap was reported filled within a day, followed by listings on MEXC Global, BitMart, PancakeSwap and Dextools. The founder reported around 50,000 social media followers across channels in early 2022. The game is currently presented as live and playable on mobile and PC.