Fundraising FoxMagic
London, GB · 1 known investors
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Magic offers smart dumbbells and an adjustable fitness bench designed for home gyms, featuring AI-powered form correction and rep tracking. The bundle provides a compact, space-saving weights solution with adjustable increments up to 20kg per dumbbell paired with a multi-position bench.
Founders & leadership
VB
Varun BhanotFounderVarun Bhanot left investment banking to co-found Magic AI, which develops AI-powered fitness technology including smart mirrors with computer vision capabilities for form tracking and rep counting. The company has achieved $14M in revenue within two years and raised $9M from venture firms and angels.
Investors · 1
Funding
SEC filings, press & company announcements$50M disclosed across 1 of 2 rounds · 2025–2026
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- MAGIC LIMITED
- Company number
- 04259567
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 26 Jul 2001
- Dissolved
- 19 Nov 2019
- Registered office
- 20 High Street, Lewes, BN7 2LN
- Nature of business (SIC)
- 74990 — Non-trading company
- Accounts
- last made up to 31 Jul 2017
Current officers
- Karen Miles — secretary, appointed 30 Jul 2001
- Christopher John Axton — director, appointed 30 Jul 2001
Source: Companies House public register · retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Magic do?
- Magic offers smart dumbbells and an adjustable fitness bench designed for home gyms, featuring AI-powered form correction and rep tracking. The bundle provides a compact, space-saving weights solution with adjustable increments up to 20kg per dumbbell paired with a multi-position bench.
- Who founded Magic?
- Magic was founded by Varun Bhanot.
- Who are Magic's investors?
- Magic's investors include IW Capital.
- How much funding has Magic raised?
- Magic has disclosed $50M raised across 1 of its 2 known rounds.
- Where is Magic headquartered?
- Magic is headquartered in London, GB.