Magic
London, GB Β· 1 known investors
MAGIC makes an AI-powered smart fitness mirror for home workouts, using its ReflectAI technology to track movements, count reps and correct form in real time. The device offers trainer-led classes across strength, HIIT, yoga, Pilates, dance and other formats, plus body-scan progress tracking, aimed at consumers exercising at home.
Investors Β· 1
Companies House Β· registry record
View on Companies House β- Registered name
- MAGIC LIMITED
- Company number
- 04259567
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 26 Jul 2001
- Dissolved
- 19 Nov 2019
- Registered office
- 20 High Street, Lewes, BN7 2LN
- Nature of business (SIC)
- 74990 β Non-trading company
- Accounts
- last made up to 31 Jul 2017
Current officers
- Karen Miles β secretary, appointed 30 Jul 2001
- Christopher John Axton β director, appointed 30 Jul 2001
Source: Companies House public register Β· retrieved 16 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Magic do?
- MAGIC makes an AI-powered smart fitness mirror for home workouts, using its ReflectAI technology to track movements, count reps and correct form in real time. The device offers trainer-led classes across strength, HIIT, yoga, Pilates, dance and other formats, plus body-scan progress tracking, aimed at consumers exercising at home.
- Who are Magic's investors?
- Magic's investors include IW Capital.
- Where is Magic headquartered?
- Magic is headquartered in London, GB.