Mad Realities
New York, US Β· 5 known investors
Mad Realities is a creator-powered entertainment network that produces original episodic shows in partnership with online creators for distribution across social platforms and streaming. The company bridges internet culture and television-level production, creating content for internet-native audiences.
Also known as Mad Realities Β· madrealities.tv
Founders & leadership
Investors Β· 5
Also in the syndicate Β· 4
Company profile
researched Aug 2026Mad Realities is a New York-based entertainment company that describes itself as a creator-powered entertainment network, co-creating original episodic shows with online creators and distributing them across social platforms as well as its own site, madrealities.tv. Its stated approach is to bridge culture that originates online with television-level production. The company also runs Mad Labs, an R&D arm that applies AI and other technology to production workflows with the aim of enabling creatives to produce content quickly.
The company began as an NFT-meets-reality-TV concept in which viewers holding NFTs could own and help co-create shows. Its first proof-of-concept series, the dating show "Proof of Love," launched on YouTube in March 2022, with contestant selection voted on by a community of NFT holders; the series ended with a sold-out live finale at Webster Hall in New York City. At the time of its 2022 seed round the company said its long-term ambition was to operate as a decentralized autonomous organization, with a governance token and NFT holders rather than executives deciding programming, and to expand beyond the dating genre. Later coverage characterizes the company as having evolved from that experiment into a production studio with a community-driven casting model in which viewers can be cast via text message.
Its show slate as described in press quotes on the company site includes "Shop Cats" (a bilingual social series in which comedian Michelladonna interviews cats in New York City businesses), "Keep the Meter Running," "Behind the Scene" (a docuseries co-created with model and influencer Anaa Saber, launched July 2023), "Dress Code," "Hollywood IQ" and "Bodega Cats." The company reports one Webby Award win, two Webby nominations and three Anthem Award wins.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 9
launches, deals, and filingsVariety reported that Zohran Mamdani appeared on Shop Cats at a Bronx bodega during his mayoral campaign.
Ad Age reported that Shop Cats had integrated sponsors including Hulu, Hinge, Steve Madden and cat food brand Smalls since its launch the prior September.
The Hollywood Reporter listed Mad Realities cofounder Alice Ma among 35 under-35 upstarts building their own companies.
The Hollywood Reporter reported that Mad Realities signed with talent agency CAA; the company cites the headline on its website.
Shop Cats, a bilingual social media series hosted by comedian Michelladonna interviewing cats in New York City businesses, launched in September 2024 and went viral, averaging about 2.8 million views per episode.
Model and influencer Anaa Saber launched the docuseries Behind the Scene, featuring New York creatives, in July 2023.
Seed round of $6 million led by Paradigm with participation from Maveron, Long Journey and Paris Hilton's 11:11 Media, plus angels including Bumble CBO Selby Drummond, Friends with Benefits co-founders Trevor McFedries and Alex Zhang, and Syndicate co-founder Will Papper. Proceeds were earmarked for hiring engineers to build the platform and growing the core team.
$6M source β
Cofounder Alice Ma sold an NFT for 4 ETH that entitled the owner to nominate contestants for the show, including themselves.
Proof of Love was Mad Realities' first proof-of-concept dating show, with contestants selected by votes from a community of NFT holders. It concluded with a sold-out live finale at Webster Hall in New York City.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Mad Realitiesmadrealities.xyz Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mad Realities do?
- Creator-powered entertainment network producing original social-first episodic shows for internet-native audiences.
- Who founded Mad Realities?
- Mad Realities was founded by Alice Ma, Devin Lewtan.
- Who are Mad Realities's investors?
- Mad Realities's investors include Paradigm.
- Where is Mad Realities headquartered?
- Mad Realities is headquartered in New York, US.