Maaind
Entrepreneur First '19London, GB · Founded 2019 · 2 known investors
Maaind builds emotion- and physiological-state detection technology that fuses voice, vision, and cardiac signals to read a person's emotion, stress, focus, fatigue, drowsiness, and engagement in real time. Its inference engine runs in the cloud or on-device offline, serving automotive driver/occupant monitoring, voice AI agents, health and wellbeing, defence operator monitoring, and insurance.
Also known as Maaind Ltd
Founders & leadership
Maaind was founded in 2019 by Martin Dinov and Oleg Lenive.
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Maaind is a UK-founded AI and neuroscience company developing a multimodal psychophysiology platform. Its engine starts from voice analysis and adds vision and cardiac signals to produce a single live, calibrated estimate of a person's emotion, stress, focus, fatigue, drowsiness and engagement. Heart rate can be sourced from a camera, a chest strap or consumer wearables, and is converted into real-time heart-rate variability and stress readings by the company's own inference model. The same engine is described as running either in the cloud or fully on-device, including offline at the edge with no cloud connection required, and as being built to the Euro NCAP 2026 driver-engagement protocol.
Earlier descriptions of the company frame it around "neuroadaptive" AI: algorithms that measure emotional and stress state from speech analysis, wearables and environmental data, and then return suggestions and recommendations tailored to a user's psychological or physical state. A cited example is adjusting the mood or energy level of drivers and passengers in a car through music recommendations or breathing exercises. The platform combines and connects third-party smart systems and wearables so that partner businesses can focus on their own sensor technology or wellbeing applications rather than building capture, consolidation and compute infrastructure. The company has stated the platform is designed to uphold high privacy standards, consistent with its investor's stated position on data ownership and traceability.
The company's stated team expertise spans neuroscience, AI architecture, software and neurotechnology engineering, consumer and lifestyle brands, and human-centred design, and it works with research and industry partners across biometrics, environmental design, spatial analytics, IoT and ethics.
Founding story
Reported as founded in London in 2019 by Dr. Martin Dinov and Dzera Kaytati as an AI and neuroscience company, with a stated mission of creating responsible, personalised AI that understands the human mind in order to improve mental wellbeing and cognitive performance.
Business model
Maaind sells its state-detection engine as a platform and API to other businesses, which embed real-time wellbeing and psychophysiological intelligence into their own products and services. Partner companies integrate rather than build the underlying capture, consolidation and compute infrastructure. The website offers API access and direct contact as the entry points.
Not stated in the sources beyond offering platform and API access to business integrators.
Traction
The company states its engine is already working across multiple verticals. Trade press reported partnerships with several consumer-facing companies and an investor comment referencing tangible milestones demonstrating both technical effectiveness and relevance to consumer-facing brands. No customer counts, revenue or usage metrics are disclosed in the sources.
Latest developments
The current company website presents a multimodal psychophysiology platform spanning voice, vision and cardiac signals with cloud or fully on-device offline deployment, built to the Euro NCAP 2026 driver-engagement protocol, and lists automotive driver and occupant monitoring, voice AI and agents, health, wellbeing and performance, defence and safety-critical operator monitoring, insurance and consumer wellbeing as active verticals.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Maaind describes itself as the most multimodal psychophysiology platform on the market and has been characterised in trade press as a neuroadaptive AI and neurotechnology startup. Sources do not provide market share, revenue or comparative benchmarking data.
Positioning rests on breadth of fused modalities (voice plus vision plus cardiac in one calibrated read), flexible heart-rate input from cameras, chest straps or consumer wearables, deployment either in the cloud or fully on-device and offline, and alignment with the Euro NCAP 2026 driver-engagement protocol. Earlier framing emphasised neuroadaptive recommendation loops and high privacy standards.
Technology
The platform fuses voice, vision and cardiac signals end to end to output emotion, stress, focus, fatigue, drowsiness and engagement. Heart rate captured from a camera, chest strap or consumer wearable is converted into real-time HRV and stress by a proprietary inference model. Deployment can be cloud-based or fully on-device at the edge, including offline. The company states it is built to the Euro NCAP 2026 driver-engagement protocol. Earlier material describes neuroadaptive machine learning that draws on speech analysis, wearables and environmental data to generate state-tailored recommendations.
Go-to-market
Partnership- and integration-led: the company works with consumer-facing brands and industry partners that embed its platform, and offers API access via its website. Seed proceeds were designated for solidifying existing client partnerships and attracting new partners.
Businesses embedding wellbeing or state-awareness into their products, spanning automotive driver and occupant monitoring, voice AI and agent developers, health, wellbeing and performance applications, defence and safety-critical operator monitoring, insurance and consumer wellbeing. Earlier material also lists smart homes, voice assistants, entertainment, learning and space as target application areas.
Geography
Founded in London and reported as active in the United Kingdom, Germany and the Netherlands. Following the LUMO Labs investment the company announced a new headquarters at the High Tech Campus in Eindhoven while retaining its London offices.
History
After being founded in London in 2019, Maaind raised pre-seed funding from Entrepreneur First and angel investors in the UK and the US. It subsequently raised an undisclosed Seed round from LUMO Labs' Fund II and established a headquarters at the High Tech Campus in Eindhoven alongside its London offices. Its positioning has since shifted in emphasis from neuroadaptive wellbeing recommendations toward a multimodal psychophysiology inference platform for voice agents, automotive monitoring and other verticals.
Risks & controversies
No controversies are reported in the sources. The technology involves biometric and psychophysiological data; the company states the platform is designed to uphold the highest possible privacy standards. Funding amounts are undisclosed, limiting visibility into financial position.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsFollowing the LUMO Labs investment, the founders and team announced they would work from a new headquarters at the High Tech Campus in Eindhoven while retaining existing offices in London.
Maaind announced an undisclosed amount of Seed funding from Eindhoven-based LUMO Labs' Fund II, a EUR 20M impact-driven multi-stage fund. Proceeds were earmarked for solidifying existing client partnerships, attracting new partners, and continued R&D on its neurotechnology and AI algorithms.
Prior to the LUMO Labs seed round, Maaind raised pre-seed funding from Entrepreneur First and angel investors based in the UK and the US.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Maaindmaaind.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Maaind do?
- Maaind builds a multimodal psychophysiology platform fusing voice, vision and cardiac signals into real-time emotional-state reads.
- Who founded Maaind?
- Maaind was founded by Martin Dinov, Oleg Lenive in 2019.
- Who are Maaind's investors?
- Maaind's investors include Entrepreneur First.
- Where is Maaind headquartered?
- Maaind is headquartered in London, GB.