Lyvecom

Market position

LyveCom operated in the livestream and social commerce category, a space that saw heavy venture funding between 2019 and 2022 followed by shutdowns and distressed sales among Western startups, before renewed capital flows into scaled social commerce businesses in 2025. It positioned itself around AI-driven, merchant-owned video commerce rather than a marketplace, and was acquired by Verb Technology's MARKET.live to add website, mobile app and social video capabilities to that platform.

The platform is built to keep livestreams, shoppable video and the resulting behavioral data on the merchant's own store rather than on social platforms, while still simulcasting to social channels. It emphasizes repurposing existing social content instead of new production, lightweight widgets that do not slow site performance, AI-based video ranking per shopper, and low-latency streaming.

Technology

The platform combines shoppable video widgets with live streaming and an AI engine that prioritizes videos most likely to convert based on real-time shopper behavior, generating personalized 'For You' feeds for websites, Tapcart apps and the Shop App. Video delivery runs on Mux, chosen for flexibility between WebRTC-to-RTMP streaming and low-latency HLS at approximately four to seven seconds of latency, which the company cites as an advantage over a competitor operating at about ten seconds. Widgets are designed to load without degrading site speed, and a unified dashboard captures behavioral analytics across livestreams and video placements.

Go-to-market

Self-serve signup with a free trial and free plan, Shopify app installs and ShopMini distribution, combined with booked demos; the company also relies on platform partnerships and integrations with Tapcart, Klaviyo and other ecommerce tools to reach merchants.

Direct-to-consumer and Shopify-based ecommerce brands and retailers of varying size, ranging from smaller DTC merchants to large enterprise brands. Named customers include G-FUEL, Glamnetic and Doe.

Geography

Headquartered in Miami, Florida, United States.

History

LyveCom was founded in 2021 by Kevin Gould and Maxwell Drut, with Drut serving as CEO, and is based in Miami. On March 4, 2025, Verb Technology Company announced a binding term sheet for its MARKET.live subsidiary to acquire LyveCom for approximately $8.2 million, with closing contingent on an audit of LyveCom's 2023 and 2024 financial statements. Under the announced terms, Drut was to join MARKET.live as chief technology officer.

Risks & controversies

Closing of the announced acquisition was conditional on LyveCom completing an audit of its 2023 and 2024 financials by the end of March 2025; failure would allow Verb to exit the deal and require LyveCom to reimburse audit fees. The acquirer, Verb Technology, reported 2024 revenue of $200,000 and EBITDA of -$10.9 million, with its stock down 84% year over year as of March 13, 2025. The broader livestream commerce sector has faced high user acquisition costs, weak Western consumer adoption and competition from large social platforms.