/Companies

Luminoso

Dover, FR · Founded 2010 · 13 employees on LinkedIn · 5 known investors

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Luminoso is a customer experience (CX) company that works with local and global customers through a network of strategic and technology partners. It provides CX-focused services and technology supported by specialists distributed across multiple regions.

Also known as Luminoso · Luminoso Technologies, Inc.

Founders & leadership

Luminoso was founded in 2010 by Jason Alonso, Catherine Havasi, and Dennis Clark.

JA
Jason AlonsoCo-founder
CHCatherine Havasi
Catherine HavasiCo-Founder and Board Advisor2019–2021Advisor at AI Capital
DC
Dennis ClarkCo-founder
RA
Roza AnthonyExecutive
EHEytan Hattem
Eytan HattemCemantica | CEO and CX Business LeadCo-founder and CEO of the customer experience mapping platform Cemantica, he spent more than a decade at Prodware Group in roles including International CRM Business Development Manager, CEM Business Consulting Managing Director, Chief Innovation & Business Solutions Officer and Chief Customer Officer. He also serves as a senior customer experience consultant at AmplifyXM, sits on the board of the Customer Experience Professionals Association, and founded the Institute for Journey Management.

Board

SP
Stuart PorterBoard director
MR
Mark RosenblattBoard director
GK
George KassabgiBoard director

Investors · 5

Reported raises · per SEC filings

Form D private placements

$28.8M disclosed across 3 rounds · 2014–2018

▶$9.4MraisedDec 2018 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Robert GriffinDirector
  • Joshua LangsamDirector
  • Catherine HavasiExecutive Officer
  • Adam CarteExecutive Officer, Director
  • Stuart PorterDirector
  • Robyn SpeerExecutive Officer
  • Jason AlonsoExecutive Officer
Offering amount
$10M
Amount sold
$9.4M
First sale
Nov 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$11.8MraisedMar 2018 · 44 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Roza AnthonyExecutive Officer
  • Jason AlonsoExecutive Officer
  • Stuart PorterDirector
  • Catherine HavasiExecutive Officer, Director
Offering amount
$12.6M
Amount sold
$11.8M
First sale
Feb 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.6MraisedJul 2014 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dennis ClarkExecutive Officer, Director
  • George KassabgiDirector
  • Catherine HavasiExecutive Officer, Director
  • Jason AlonsoExecutive Officer
  • Mark RosenblattDirector
Offering amount
$7.8M
Amount sold
$7.6M
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Luminoso, operating under the corporate name Luminoso Technologies, Inc., offers an AI-powered experience management software platform that converts open-ended feedback into analyzable insight. The platform is positioned around understanding the meaning behind customer comments rather than only their literal wording, and is described as requiring no setup or configuration by the user. Capabilities highlighted include volume analysis, driver analysis and sentiment analysis, along with customer segmentation and clustering features intended for marketing and market research workflows.

The product is applied to four stated audiences: customers, employees, markets and social followers, with use cases spanning uncovering drivers of customer satisfaction and attrition, measuring employee satisfaction and retention drivers, tailoring messaging and service by region, and tracking brand perception. Stated business outcomes the company associates with the platform are revenue growth through improved loyalty, churn reduction and improved experiences. A generative AI offering called Helios is available in an open beta with free registration.

Business model

Luminoso sells access to its experience management software platform, supported by a services and support team, and markets it as delivering enterprise-grade results without enterprise-level pricing. Prospective users are routed to a booked demo, a sample report, or free registration for the Helios generative AI beta.

Traction

Customer testimonials published by the company come from a product marketing director, a senior manager of HR insights and analytics, and a research analyst, several referencing multi-year use of the tool for employee programs and study design.

Latest developments

An open beta of Helios, a generative AI product, is available with free registration.

▸Full profile — market position, technology, go-to-market, geography

Market position

Operates in the customer experience and experience management analytics software market, working alongside market research, qualitative data collection and evaluation consulting partners.

Positioned against other tools on interpretation of customer meaning rather than literal text, absence of setup requirements, MIT-derived origins, speed of results (insights in minutes rather than weeks), pricing below enterprise norms, and hands-on support from a small team.

Technology

The platform is powered by AI and is described as interpreting the intended meaning of customer feedback rather than only surface wording, with origins attributed to MIT. Analytical features referenced include volume, drivers and sentiment analysis, plus data-driven customer segmentation and clustering. A generative AI product, Helios, is in open beta.

Go-to-market

Direct online acquisition via demo booking and report requests on the company website, combined with a partner program open to new partners. Named partners include Marketing Analysts, a custom market research firm; Reveal.ai, which collects qualitative data through conversational surveys at scale; and Austin Advocates With (AAW) LLC, a consulting firm focused on culturally responsive and equitable evaluation.

Enterprise and organizational buyers working with feedback data, including product marketing teams, HR insights and analytics functions, and market research analysts and strategists at research agencies.

Geography

Luminoso Technologies, Inc. lists an address at 850 New Burton Road, Suite 201, Dover, Delaware 19904, United States. Partner Marketing Analysts is described as conducting global research.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Timeline · 1

launches, deals, and filings
Jan 2026
Helios generative AI beta opens for free registration

Luminoso opened a beta of Helios, a generative AI offering, with free registration promoted on its website.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Luminoso do?
Luminoso is an AI-based experience management platform that analyzes customer, employee and market feedback text.
Who founded Luminoso?
Luminoso was founded by Jason Alonso, Catherine Havasi, Dennis Clark in 2010.
Who are Luminoso's investors?
Luminoso's investors include AI Capital, DG Daiwa Ventures, DG Ventures, Inc., Open Field Capital, Raptor Group.
How much funding has Luminoso raised?
Luminoso has disclosed $28.8M raised across 3 rounds.
Where is Luminoso headquartered?
Luminoso is headquartered in Dover, FR.