Luma AI
Palo Alto, US · Founded 2021 · Delaware corporation · 11 known investors
Luma Labs builds AI agents that generate, understand, and operate in the physical world, enabling creative teams to rapidly produce video, image, audio, and text content with unified general intelligence driving creative workflows.
AI & Machine LearningCreator EconomyMedia & Entertainment
Founders & leadership
Luma AI was founded in 2021 by Amit Jain and Sixian Yu.
Board
DB
Investors · 11
Amplify PartnersMenlo Park · $500K – $5M
Andreessen HorowitzMenlo Park · $500K – $50M
CRV (Charles River Ventures)San Francisco · $250K – $5M
Factorial FundsSan Francisco
MatrixSan Francisco · $100K – $10M
AMD VenturesreportedSanta Clara
Amplify Partners CVreportedMenlo Park
Context VenturesreportedAuburn
NVenturesreportedSanta Clara
South Park CommonsreportedSan Francisco · $1M – $10M
Also in the syndicate · 1
Humainlead
Funding
SEC filings, press & company announcements$925.5M disclosed across 2 of 3 rounds · 2023–2025
▶$25.5MraisedAug 2023 · 20 investors · Other TechnologyRule 506(b)
▶$25.5MraisedAug 2023 · 20 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- David BeyerDirector
- Amit JainExecutive Officer, Director, Promoter
- Sixian YuExecutive Officer, Director, Promoter
- Offering amount
- $25.5M
- Amount sold
- $25.5M
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
5 people who came through Luma AI went on to found or lead other companies.
Competitors · 7
by search overlap
Canva3070 shared keywordsDesign platform; Blackbird invested when it was just an idea and in every round since.
Invideo AI2780 shared keywordsinvideo is an AI video platform that enables creative professionals to generate, edit, and collaborate on video content using AI agents that maintain context and consistency across projects without requiring constant user intervention.
VEED2732 shared keywordsVEED is a browser-based video creation and editing platform that turns text prompts and ideas into post-ready videos with captions, music, branding, and export formats for social channels. It serves marketers, founders, and creators worldwide, and also offers developer APIs for video generation, lip sync, subtitles, and background removal.
Imagine2091 shared keywordsImagineArt is an AI platform for generating high-quality images and videos from text, image, video, and audio inputs. It offers creative tools including workflows, film, ad, and fashion studios, plus an AI agent system, aimed at creators and content producers.
Kapwing2018 shared keywordsKapwing is a web-based video creation and editing platform designed for marketing teams to produce, repurpose, and scale video content across multiple channels. It provides AI-powered tools for automating tasks like subtitle generation, video repurposing, and content creation, along with collaboration features for team-based workflows.
Synthesia1733 shared keywordsSynthesia is an AI video platform that lets businesses generate videos with AI avatars and agents, aimed at helping organizations train, onboard, and upskill employees. It also offers skill development products and visual communication tools for enterprise use.
PicsArt1730 shared keywordsPicsart offers a command-line interface that provides access to over 130 AI models for generating images, videos, and audio content, integrating tools from leading providers like Flux, Sora, Runway, and ElevenLabs.
Companies competing with Luma AI for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
PixVerse Funding: $439M Round, $2B+ Valuation (2026) | ngram.comngram.com · Jul 2026Frequently asked questions
- What does Luma AI do?
- Luma Labs builds AI agents that generate, understand, and operate in the physical world, enabling creative teams to rapidly produce video, image, audio, and text content with unified general intelligence driving creative workflows.
- Who founded Luma AI?
- Luma AI was founded by Amit Jain, Sixian Yu in 2021.
- Who are Luma AI's investors?
- Luma AI's investors include Amplify Partners, Andreessen Horowitz, CRV (Charles River Ventures), Factorial Funds, Matrix, AMD Ventures, Amplify Partners CV, Context Ventures and 2 more.
- How much funding has Luma AI raised?
- Luma AI has disclosed $925.5M raised across 2 of its 3 known rounds.
- Where is Luma AI headquartered?
- Luma AI is headquartered in Palo Alto, US.