Luma is an events platform for creating event pages, sending invites, selling tickets and checking in guests.

Luma was founded by Dan Liu, Victor Pontis.

Who are Luma's investors?

Luma's investors include Air Street Capital, Atelier, Bonfire Ventures, Exceptional Capital, IOSG Ventures, LongJump Ventures, Maven Ventures, MEXC Ventures and 7 more.

Luma

15 known investors

lu.ma is a platform for creating event pages, inviting attendees, and selling tickets for events.

Also known as lu.ma · Luma Labs, Inc. · Luma: Events & Invites · luma.com

Marketplaces

Founders & leadership

Dan LiuFounder

Victor PontisinFounderFounder at Events

Investors · 15

Air Street CapitalSt. Peter Port · $500K – $10M

Ateliervia Li Jin · inferred

Bonfire VenturesLos Angeles · $2M – $4M

Exceptional CapitalSan Francisco · $100K – $1M

IOSG VenturesHong Kong · $10K – $100K

LongJump VenturesChicago · $110K

Maven VenturesPalo Alto · $1M

MEXC Ventures$10M

Next Sequence

OnePiece LabsSan Francisco

ProgressionSan Francisco · $100K – $1M

Schematic VenturesSan Francisco · $1M – $2M

Sie VenturesLondon

Touchstone PartnersHo Chi Minh City · $200K – $1M

Vertex Ventures IsraelTel Aviv · $3.5M – $100M

Company profile

researched Aug 2026

Luma, operated by Luma Labs, Inc., is a consumer and organizer-facing events platform available on the web at lu.ma and luma.com and as a mobile app. Hosts can create an event page in a few steps by choosing a cover image, name, location and time, with a gallery of pre-made cover designs (party posters, bbq invites, happy hour photos and others) available. The platform then handles registrations, reminders, ticketing and check-in.

Organizer features include email and SMS invitations (including contact syncing for mass SMS invites and re-inviting past guests), guest chat, ticket sales with bank-account connection and next-day payouts, a built-in QR-code scanner and name/email lookup for check-in, and co-hosts who can help manage the event and check guests in. Attendees can use an in-app ticket or a Google Wallet pass for entry.

On the discovery side, Luma offers a curated "Discover" feed of nearby upcoming events spanning tech, crypto, wellness and social categories, and lets users subscribe to local calendars such as running clubs and AI event calendars. The Discover feed is curated, so not all host-created events appear in it. Recent app updates have added a refreshed event map, refund-policy display and ticket sale start times on event pages.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

Google Play downloadsAug 2026100,000 downloads

Google Play rankingAug 2026#5 top free events app

Google Play ratingAug 20264.8 stars (out of 5)

Google Play reviewsAug 20262,040 reviews

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Events179 shared keywordsLuma provides a platform for creating event pages, sending invitations, and selling tickets for events.

Meetup69 shared keywordsMeetup is a platform that helps people discover and create local communities around shared interests—from professional development and career networking to hobbies, creative pursuits, and social activities. It connects groups of people across cities and topics to meet in person, learn, and build relationships.

Agenda Hero49 shared keywordsAgenda Hero offers an AI-powered tool that converts text, images, and PDFs into calendar events for Google, Apple, Outlook, and its own platform, and lets users build shareable, printable, and digital calendars. It targets families, teachers, staff, and teams for managing school, sports, carpool, birthday, and other shared schedules.

Companies competing with Luma for the same Google search keywords, organic and paid, via search-intersection analysis.

▸Research sources · 7

primary sources listed

Lumalu.ma · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Luma do?: Luma is an events platform for creating event pages, sending invites, selling tickets and checking in guests.
Who founded Luma?: Luma was founded by Dan Liu, Victor Pontis.
Who are Luma's investors?: Luma's investors include Air Street Capital, Atelier, Bonfire Ventures, Exceptional Capital, IOSG Ventures, LongJump Ventures, Maven Ventures, MEXC Ventures and 7 more.