/Companies

Lullaai

Techstars '20

Madrid, ES · 1 known investors

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Lullaai is a Madrid-based app for baby sleep management that pairs guided plans with access to infant sleep coaches.

Also known as Lullaai Baby Sleep

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Lullaai operates a mobile application, Lullaai Baby Sleep, that helps parents manage and improve their baby's sleep. The product combines self-serve guidance on handling infant sleep with support from a team of specialists in infant sleep routines. A premium subscription provides unlimited messaging with an assigned "Sleep Coach", giving families access to expert support at any hour.

The company has broadened its scope beyond infant sleep to address maternal well-being, adding further content and personalized plans covering mothers' physical and mental health, with a stated aim of supporting healthy motherhood more broadly. The company frames its work around health and well-being, quality education and gender equality, noting that the professionals involved provide an educational component so that families understand sleep hygiene and can sustain new habits and routines as children grow.

Founding story

Co-founder and CEO Ignacio Valledor experienced repeated sleepless nights after the birth of his second daughter, which he described as physically and emotionally taxing. In seeking a solution he and his co-founders met Amelia Hunter, a pediatric assistant and infant sleep specialist in Europe; the results they obtained led them to build a product so other families could access the same approach. Hunter became a co-founder and key member of the company.

Business model

Subscription app for parents, with a premium tier that includes unlimited messaging access to an assigned sleep coach in addition to app content and personalized plans.

Consumer premium subscription.

Traction

The Lullaai Baby Sleep app had helped more than 10,000 families as of 2022, with thousands of families described as using the service daily. Team headcount grew 33% in the prior year and 60% of team members were women.

Latest developments

The company expanded its offering from baby sleep alone to personalized plans and content for mothers' emotional and physical well-being, and was seeking funding to scale following its participation in the Raise for Impact program.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as an impact-oriented digital health company focused on infant sleep and maternal well-being, participating in an impact investment readiness program.

Technology

A consumer mobile application delivering sleep guidance, personalized plans and content, combined with human sleep coaches reachable through in-app messaging.

Go-to-market

Parents and families with babies and young children, with an expanded focus on mothers' well-being.

Geography

Headquartered in Madrid, Spain.

History

At the time of a 2022 interview, the company was about three years past the founding idea, operating the Lullaai Baby Sleep app and having expanded its content and personalized plans from baby sleep into maternal emotional and physical well-being. It took part in Social Nest Foundation's Raise for Impact program, aimed at preparing impact entrepreneurs for their first investment round.

Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Families helpedJan 202210,000 families
Share of women on teamJan 202260%
Team growth (year-over-year)Jan 202233%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Jan 2022
Selected for Social Nest Foundation's 'Raise for Impact' program

Lullaai participated in Social Nest Foundation's Raise for Impact program, which prepares impact entrepreneurs for a first investment round and provides exposure to impact investors alongside 19 other projects.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 2

primary sources listed

2 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Lullaai do?
Lullaai is a Madrid-based app for baby sleep management that pairs guided plans with access to infant sleep coaches.
Who are Lullaai's investors?
Lullaai's investors include Techstars.
Where is Lullaai headquartered?
Lullaai is headquartered in Madrid, ES.