Lucky Juicebox

Lucky Juicebox, Inc. is a Delaware corporation that describes itself as a spatial intelligence company working on computer vision technology intended to serve multiple industries, spanning self-marketing for local shops, augmented reality experiences, and games, both indoors and outdoors.

The company operates a prototype group called Lucky Labs, which focuses on AR/VR and mixed-reality experiences, social gameplay across distributed locations, and transitions between real and virtual environments. Lucky Labs states that it playtests prototypes outdoors in parks, backyards and pools in addition to indoor settings, and that it works with unreleased headset and glasses hardware. A shared mixed-reality capability under the codename "Sandwich AR" is described as letting friends play games or spend time together from anywhere in the world.

Lucky Juicebox's privacy policy lists the titles 'Mega Fireball', 'Food Jitsu' and 'Jank Jumpers', along with associated playtest programs, and describes AR features in which multiple players view and interact with the same virtual objects in a shared physical space and can leave persistent virtual objects at real-world locations. To support these features the company collects geospatial data and images from device cameras and sensors. The policy references game platforms including Meta Quest and Steam, multiplayer platform providers, cloud computing, payment and analytics providers, and mentions a Wayfarer submission and settings flow for user-contributed local points of interest.

Founding story

Andrew "Mac" Macintosh and Chris Stoski are identified as founders. Macintosh, a two-time startup founder, previously led go-to-market for games across PC and mobile platforms, managed an eight-figure media budget for EA Sports FIFA, and led GTM for new IP at Niantic working with brands including Transformers and the NBA. Stoski holds two degrees in architecture and spent two decades in film before moving into games; at Niantic he was a designer on Pokémon GO and founded the company's AR skunkworks lab, Threshold, and is a co-inventor of Niantic's AR glasses.

Business model

The company develops games and immersive AR/MR experiences distributed through third-party game platforms such as Meta Quest and Steam, with account registration, playtest programs, in-app purchases, subscriptions and promotions referenced in its privacy policy.

Traction

Three titles — 'Mega Fireball', 'Food Jitsu' and 'Jank Jumpers' — plus playtest programs are named in company materials, with distribution referenced on Meta Quest and Steam. The company states its first released experiences begin indoors while outdoor prototypes continue.

Latest developments

Lucky Labs is developing shared mixed-reality prototypes under the codename "Sandwich AR" and continues prototyping for AR glasses and outdoor, full-scale mixed reality.