Lucinity
Reykjavik, IS · Founded 2018 · 31 employees on LinkedIn · 5 known investors
Find your way into Lucinity
246 people in our graph share verified history with the Lucinity team — schools, employers, funds. One of them is your warm intro.
Robert Verwaayenunlockedknows Guðmundur Kristjánsson · together at Lucinity (overlapped)
knows the team · via Lucinity
×3knows the team · via Rotterdam School of Management, Erasmus University
×7knows the team · via Lund University
Lucinity provides AI-powered financial crime prevention and anti-money laundering operations for financial institutions. The platform uses "Human AI Operations" to automate and clarify compliance work, allowing investigators to focus on oversight and decision-making rather than routine tasks.
Founders & leadership
Lucinity was founded in 2018 by GK, Daniel Pálmason, Johann Haraldsson, Guðmundur Kristjánsson, and Gudmundur Kristjansson.
G
GKFounder and Executive Chairman
DP
Daniel PálmasoninChief Executive Officer and Co-FounderDaniel Pálmason is Chief Executive Officer and Co-Founder of Lucinity, which builds AI-powered anti-money laundering and financial crime prevention tools for financial institutions. He has over 15 years of experience in financial services and regulatory compliance, and has held prior roles at Lucinity as Chief Operating Officer and Chief Commercial Officer.
JH
Johann HaraldssoninChief Technology Officer and Co-FounderJohann Haraldsson is Chief Technology Officer and co-founder of Lucinity, which builds AI-powered anti-money laundering and financial crime prevention software for financial institutions. He has background experience in management consulting and operations.
GK
Guðmundur KristjánssoninExecutive Chairman and FounderGuðmundur Kristjánsson founded Lucinity after working in surveillance and product leadership roles at Citi, NICE, and CyberTech. He now serves as Executive Chairman and leads the company's long-term strategy and Human AI architecture for financial crime prevention.
GK
Gudmundur KristjanssoninCo-founder · Executive ChairmanGudmundur Kristjansson is founder and Executive Chairman of Lucinity, an AI platform for financial crime prevention and anti-money laundering operations. He previously held roles in surveillance and product leadership at Citi, NICE, and CyberTech.
Investors · 5
byFoundersCopenhagen · $540K – $4.3M
Karma VenturesTallinn · $1.1M – $5.4M
Keen Venture PartnersAmsterdam
Crowberry Capitalreported · 2 sourcesReykjavík · $220K – $2.2M
Also in the syndicate · 1
Experian
Funding
SEC filings, press & company announcements$17M disclosed across 1 of 2 rounds · 2020–2022
- $17MSeries BJul 2022 · 3 sources
Keen Venture Partners (lead), byFounders, Crowberry Capital, Experian, Karma Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 7
by search overlap
Unit 21244 shared keywordsUnit21 provides an AI-powered fraud prevention and AML compliance platform that automates financial crime detection, investigations, and regulatory filing across the full lifecycle. The platform serves fintechs and financial institutions globally with configurable AI agents that reduce false positives and accelerate case resolution while maintaining regulatory defensibility.
Comply Advantage230 shared keywordsComplyAdvantage offers a SaaS-based risk intelligence platform for anti-money laundering (AML) and financial crime risk management, providing customer screening and transaction monitoring for financial services and compliance teams. Its AI-driven tools support onboarding, ongoing monitoring, remediation, and reporting.
Tookitaki170 shared keywordsTookitaki provides an anti-financial crime platform designed for banks and fintech companies, leveraging community intelligence and real-time responsiveness to detect and prevent financial crimes. The platform uses federated learning and transparent AI frameworks to serve financial institutions across APAC and the Middle East.
Flagright153 shared keywordsFlagright provides transaction monitoring software for financial institutions to detect and manage suspicious activity. The platform serves banks and financial institutions across multiple countries.
SEON129 shared keywordsSEON provides a fraud prevention and AML decision-making platform that uses real-time first-party data signals and an AI rules engine to detect fraud and automate compliance across the customer journey. It serves businesses in fintech, payments, eCommerce, and iGaming.
Alessa128 shared keywordsAlessa develops SaaS compliance software that combines KYC, KYB, AML, and fraud prevention tools for financial institutions and corporates globally. The platform helps organizations detect and prevent financial crime while reducing compliance risk.
DataVisor109 shared keywordsDataVisor provides an AI-based platform for financial crime prevention, using machine learning, adaptive AI agents, and automation to detect and block fraud and money laundering in real time. It serves large enterprises and financial institutions operating complex, high-volume financial ecosystems.
Companies competing with Lucinity for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Lucinity do?
- Lucinity provides AI-powered financial crime prevention and anti-money laundering operations for financial institutions. The platform uses "Human AI Operations" to automate and clarify compliance work, allowing investigators to focus on oversight and decision-making rather than routine tasks.
- Who founded Lucinity?
- Lucinity was founded by GK, Daniel Pálmason, Johann Haraldsson, Guðmundur Kristjánsson, Gudmundur Kristjansson in 2018.
- Who are Lucinity's investors?
- Lucinity's investors include byFounders, Karma Ventures, Keen Venture Partners, Crowberry Capital.
- How much funding has Lucinity raised?
- Lucinity has disclosed $17M raised across 1 of its 2 known rounds.
- Where is Lucinity headquartered?
- Lucinity is headquartered in Reykjavik, IS.