Lovys

Lovys is a French insurtech founded in 2017 and headquartered in Paris that sells personal-lines insurance as a flexible, cancel-anytime monthly subscription. Its product range covers home, auto, pet (dog and cat), smartphone, health, bike, borrower's and savings-linked products, each customisable by adding or removing guarantees so that the policy matches the customer's situation. All policies a customer holds are consolidated into a single monthly payment, and subscription, modification, claims and cancellation are handled online, with the company also offering to handle the paperwork of terminating a previous insurer's contract.

The company positions itself as fully digital but with human customer service delivered by email, chatbot and telephone. Products are underwritten by established insurance partners; sources cite Altima (MAIF), Generali, La Parisienne and Allianz among the carriers Lovys has worked with. Beyond direct online subscription, Lovys distributes through corporate partnerships, including works councils and a B2B2C embedded-insurance programme.

Example entry prices published on the company's site include home insurance from €3.99 per month, auto and pet insurance from €9 per month, smartphone insurance from €4.99 per month and health cover from €8.90 per month. Home insurance guarantees include water damage, fire, storms and climate events, theft and vandalism, contents protection and civil liability, with cover extending to a declared spouse, children and housemates.

Founding story

Founder João Cardoso created Lovys in 2017 after identifying pain points in insurance: the burden of managing multiple contracts, long and complex purchase journeys and a low level of digitisation in claims handling. He previously built TaCerto.com, described as the first insurance comparison site in South America, and VisionX, a platform connecting insurers with rental agencies, and has a background including M&A at Morgan Stanley and investment roles at Forum Partners. Co-founder Elise Moutarlier, a Paris-Sorbonne graduate in international relations, designed the initial insurance products and scaled operations.

Business model

Lovys acts as an insurance intermediary rather than a balance-sheet carrier: it designs and distributes products underwritten by partner insurers, and groups all of a customer's policies into a single monthly subscription payment that is debited on the anniversary date of the first policy, with pro-rata adjustments when a new policy is added. Coverage can be added, modified or cancelled online at any time without commitment. Alongside direct-to-consumer sales, Lovys runs a B2B2C partner programme that embeds its products into third-party ecosystems using APIs, tracked links and custom buttons, with dashboards for partners to monitor sales and client activity.

Commission-based: in B2C, Lovys earns commissions on the insurance contracts it sells; in B2B2C, it monetises by integrating its digital insurance platform into third-party ecosystems as embedded insurance.

Traction

Lovys reported 45,000 policyholders in 2021 and a user rating of 4 out of 5 stars. It grew from a ten-person Paris team in 2019 to around 60 employees, works with insurance carriers including Allianz and Generali, and has more than 50 live B2B2C partnerships. A third-party analysis cites total funding of €20.4 million and describes the company as operating in France, Spain and Portugal.

Latest developments

In December 2024 Lovys launched an equity crowdfunding campaign on the Crowdcube platform. Its product line-up has broadened beyond home and smartphone insurance to include auto, pet, health, borrower's and savings offerings, and it operates in France, Spain and Portugal. Co-founder Elise Moutarlier departed in early 2024.