Lovu

Lōvu describes itself as a digital operating system and platform aimed at improving maternal outcomes. The consumer-facing offering pairs expectant mothers with a care navigator who monitors data collected through the platform, including at-home measurements such as fetal heartbeat recordings, and relays information to the mother's obstetrician. The company positions the product as broader than a pregnancy tracking application, combining technology, services and data across the pregnancy journey.

Alongside mothers, Lōvu presents distinct propositions for clinicians, payers and employers. For obstetric practices, the platform is presented as requiring no additional software or logins, with data handled by Lōvu and delivered to the provider. For payers, the stated aims are lower costs, better understanding of the covered population, greater predictability and prevention of costly admissions for mother and baby. Lōvu also curates a network of service and technology partners, matching mothers to specific offerings at points during pregnancy.

Business model

Lōvu works with healthcare providers, employers and health plans to deliver its maternal care platform, and operates a partner network of service and technology providers whose offerings are matched to individual mothers. Portions of the company's public site remain unfinished placeholder text, and pricing terms are not stated.