Fundraising FoxLoveshark
2 known investors
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London-based augmented video games company building augmented reality game experiences, founded in 2018.
Also known as LoveShark
Founders & leadership
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026LoveShark is a London-based augmented video games company founded in 2018 by Tara Louise Reddy and Sam Weekes, who had previously worked at the augmented reality startup Blippar. The company develops augmented reality gaming products, and after an extended period of development moved from a pilot phase to the official launch of its consumer app.
Tara Reddy serves as chief executive. Before co-founding the company she qualified in veterinary medicine and surgery at the University of Edinburgh, practised in New Zealand where she established a service for exotic pets, and completed an MBA at London Business School in 2016.
Founding story
The business was set up in London in 2018 by Tara Louise Reddy and Sam Weekes after both left Blippar, an augmented reality startup. Reddy came to the venture from a background in veterinary medicine, having run an exotic pet service in New Zealand before completing an MBA at London Business School in 2016.
Traction
Following its venture capital-led seed round the company doubled its headcount and released the product it had been developing for over a year, moving from pilot phase to an official app launch.
Latest developments
The company secured its largest investment to date from a venture capital firm, described as its seed round, with prominent European funds competing to participate.
▸Full profile — technology, geography, history
Technology
The company works in augmented reality, applying it to video games and a consumer mobile app.
Geography
Headquartered in London, United Kingdom.
History
Founded in 2018 in London, the company first raised a seed round backed by several investors, then closed a larger venture capital-led seed round after a competitive process involving European funds. The financing enabled the company to double its staff, complete a product it had been developing for more than a year, transition out of pilot phase to an official app launch, and begin spending on marketing.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsLoveShark completed a seed funding round described as its largest investment to date, led by a venture capital firm following an earlier seed round with several investors. Proceeds were used to double headcount, move from pilot phase to an official app launch, and fund marketing.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- LoveShark - Barnes & Scottbarnesandscott.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Loveshark do?
- London-based augmented video games company building augmented reality game experiences, founded in 2018.
- Who founded Loveshark?
- Loveshark was founded by Sam Weekes.
- Who are Loveshark's investors?
- Loveshark's investors include Hoxton Ventures.