Loggi

Market position

Loggi describes itself as the largest private shipping company in Brazil and has been characterized as one of the country's biggest delivery platforms, and as the only Brazilian player to have built urban sorting/cross-docking hubs inside cities. It has served large e-commerce and delivery clients including MercadoLibre, Amazon, Magazine Luiza, Dafiti, Via Varejo, Carrefour, iFood, Rappi, McDonald's and Burger King. Management has positioned pricing below the national postal service Correios and framed the main competition in food delivery as restaurants' own offline fleets rather than technology companies.

Differentiators cited include end-to-end proprietary technology with AI-based routing, the automated Cajamar sorter, in-city urban sorting/cross-docking hubs that the company says no other Brazilian operator had built, a hybrid network combining owned agencies, LoggiPontos, autonomous couriers and partner regional carriers ("Leves"), contract-free self-service onboarding, and pricing positioned below the national postal service. Leadership has framed the offering as an "AWS for logistics" — logistics-as-a-service for businesses of any size in Brazil.

Technology

Loggi positions itself as a technology company applied to logistics. Its platform uses artificial intelligence to determine the best route for each package in real time, weighing cost, density and the storage capacity of the destination agency or distribution center. AI is also applied to fleet dispatch optimization, fraud detection, route optimization, no-show prevention and customer support. Physical automation includes the Cajamar sorter, described as the largest in South America with capacity above one million packages per day, and photo scanners that use off-the-shelf hardware (Microsoft Kinect) to capture volumetric data and match parcels to drivers to maximize vehicle utilization. End users track deliveries in real time through the app, and merchants integrate via APIs with e-commerce platforms, ERPs, hubs and marketplaces.

Go-to-market

The company sells through a self-service web platform and mobile app for individuals and small sellers (no contract or minimum volume), integrations with major e-commerce platforms, ERPs, hubs and marketplaces for larger shippers, and direct enterprise arrangements for industries and retail groups. It recruits shop owners to become collection points and couriers to join its delivery network, and runs content marketing (blog, newsletter, free business tools) and promotional discounts for new business accounts.

Individuals and early-stage online sellers, entrepreneurs, small and medium e-commerce businesses, and large industries, retail groups, distributors and marketplaces requiring integrated, high-volume logistics.

Geography

Loggi operates in Brazil, headquartered in São Paulo (Alameda Santos 2400, Cerqueira César). It states nationwide coverage, with its app describing an owned network serving more than 4,000 municipalities. Distribution centers are located in states including São Paulo, Rio de Janeiro, Pernambuco, Bahia, Minas Gerais and Paraná, and its main automated sorter is in Cajamar (SP). Loggi Fácil launched initially in the metropolitan regions of São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Campinas, Ribeirão Preto and Londrina. In 2018 the company covered roughly 70 million people, about 35% of the Brazilian population, and targeted 90% coverage by 2020.

History

Founded in July 2013 in São Paulo, Loggi made its first delivery in its founding year as an express urban courier for documents and small parcels. In 2015 it expanded into e-commerce, collecting at retailers' distribution centers, delivering in all five Brazilian regions and opening its first physical base for cross-docking; it also entered food delivery that year. From 2018 it built the "Leves" partner-carrier program to scale coverage. In June 2019, after a US$150M round led by SoftBank and Microsoft, it was valued above US$1B and joined the ranks of Brazilian unicorns, announcing an expansion of its technology team to more than a thousand developers focused on AI and robotics. E-commerce acceleration during the COVID-19 pandemic drove 360% operational volume growth in 2020, and in March 2021 the company raised a Series F led by CapSur Capital. In 2023 it launched Loggi Fácil for entrepreneurs and individuals, and in early 2024 a fully self-service platform for SMBs.